Prey Lands at iGames for Premiere & Showcase

Media Alert:

WHAT:

Leading game center organization iGames will host a series of special events presented by ATI, with additional prizes provided by Creative Labs and Razer, to celebrate the release of 2K's highly anticipated Prey, which hit stores on July 11.

WHEN:

The first event will be a one-day premiere, Saturday, July 15, followed by an expanded showcase, July 17-30, allowing first person shooter aficionados one free hour over a two-week period to sample either Xbox 360 or PC versions of the game, which recently took top honors as "Best Shooter" in the first-annual "E3 2006 GameTap Picks" awards.

WHERE:

Premiere: Over 40 select iGames member centers across North America,

including Canada and Mexico.

Showcase: Over 130 additional iGames member centers.

WHY YOU SHOULD GO:

Prizes, Prizes, Prizes: The one-day premiere will feature special launch

competitions, with gamers battling it out for such prizes as ATI X1900 XTS graphics cards, Creative Sound Blaster X-Fi Xtreme Music sound cards and Razer Diamondback mice.

Cool FREE Stuff: Game T-shirts, posters and other goodies raffled off at

select locations.

ABOUT THE GAME:

Prey tells the story of Tommy, a Cherokee garage mechanic stuck on a reservation going nowhere. Abducted along with his people to a menacing mothership orbiting Earth, he sets out to save himself and his girlfriend and eventually his planet.

FEATURES:

Multiple gameplay innovations from the developer that brought you Bullet

Time, including Deathwalk (dying is no longer annoying, it's fun) and SpiritWalk (leave your body to explore, ambush, and solve mind blowing puzzles).

Living weapons, a faithful sidekick, vehicles, giant environments,

jay-dropping memorable moments, a story of redemption and destiny, and a 3-hour epic soundtrack by Jeremy Soule (Oblivion, Guild Wars).

Portals change everything: Experience for the first time the reality

bending effects of a portal world. Prey sets a new standard that will completely mess with your mind.

Imagine a place where gravity isn't always down. It can be controlled,

twisted, flipped, and even wrap around small planetoids? Imagine walking on walls and ceilings? Can you handle this new challenge?

Turn multiplayer upside-down with deathmatch over LAN and Internet with

Gravity Flipping, Wall Walking, Spirit Walk and Portals.

Prey is rated "M" for "Mature" and carries an MSRP of $49.99 for the PC and $59.99 for the Xbox 360. For more information, visit the game's official site at www.prey.com. For a complete list of iGames game centers hosting the these events as well as details on other upcoming iGames events, including signup information, visit www.igames.org or contact the iGames events team at events@igames.org.

About iGames

iGames, Inc. offers a wide range of services to help independent and franchised game centers. iGames' mission is to promote and develop the growth of the game center industry. Its services unite game centers with the goal of establishing them as the driving force enabling the interactive entertainment industry to become the number one form of entertainment around the world. iGames has established strong relationships with industry leaders to provide a wide variety of products, services and programs to member game centers and gamers including software licensing, hardware discounts, exclusive game premieres, tournaments, and game nights. Today the company counts well over 500 centers and 1.2 million gamers, initiating and co-organizing more than 200 events a year.

To learn more about iGames, go to www.igames.org.

Media Contact:

Bill Lessard / iGames / wlessard@igames.org / 914.476.6089