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PopCap pegs new director

Former Ernst and Young technology expert Rick Fox is seventh board member

Casual gaming giant PopCap has added a seventh member to its board of directors, as it pledges to to go "to the next level."

Rick Fox mustered 30 years at Ernst & Young consultants, ultimately taking on the mantle of managing partner for its technology-orientated Seattle office. He later took on senior roles at technology ventures including Wall Data and CyberSafe Corporation.

"We're very happy to have Rick join our board of directors, where his decades of entrepreneurial and technology industry leadership will help us take PopCap to the next level," said PopCap CEO David Roberts.

"From operations to product development, finance, marketing and sales, Rick has been involved in virtually every aspect of many successful firms throughout the technology, manufacturing and other business sectors. His forty years of experience growing successful global companies will be invaluable as we grow into one of the top five publishers in the video game industry."

"PopCap's on the fast track to success and has assembled a stellar roster of both senior executives and seasoned outside board members - and I'm pleased to help guide such an exciting organization," Fox said.

"No other video game company has enjoyed such a combination of critical and commercial success in the past 10 years, not to mention growing from three to more than 300 employees worldwide while maintaining profitability the entire time."

The developer has seen huge success from iPhone and Facebook versions of its match-3 game Bejewelled, with the latter currently drawing three million daily active users.

It now seeks to move further into social and microtransaction-based gaming, having last month announced Zuma Blitz. and now seeks expansion into the social gaming market.

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Alec Meer

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A 10-year veteran of scribbling about video games, Alec primarily writes for Rock, Paper, Shotgun, but given any opportunity he will escape his keyboard and mouse ghetto to write about any and all formats.

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