Pokémon HeartGold Version/SoulSilver Version

July 28, 2010 -Pokémon ^TM Trainers get ready to unlock the secrets of the Enigma Stone as The Pokémon Company International and Nintendo of America Inc. introduce a limited distribution via the Nintendo ^® Wi-Fi Connection service. Beginning this Saturday, July 31, through Friday, August 27, players of Pokémon HeartGold and Pokémon SoulSilverVersions who have wireless broadband Internet access can receive the Enigma Stone for a chance to catch the amazing, yet elusive, Legendary Pokémon Latias ^TM or Latios ^TM .

Similar to the other half of the Legendary pair that can be caught normally during gameplay, the Pokémon encountered with the Enigma Stone will be at Level 40. In exchange for the Enigma Stone, Pokémon fans will also get the Soul Dew, a held item that powers up the Special Attack and Special Defense of Latios and Latias. Only Pokémon players who have beaten the Elite Four, claimed the National Pokédex, and have two or fewer Wonder Cards can solve the riddle of the Enigma Stone to capture Latios for Pokémon HeartGold Version or Latias for Pokémon SoulSilver Version.

This special distribution event is only available for a limited time. For more information, players should visit www.pokemon.com.

Latios and Latias are both eligible for use at the Pokémon Video Game World Championships in Kona, Hawaii, August 14-15. Pokémon video game players can still win a spot to compete for the title of Pokémon World Champion by participating in the Last Chance Qualifier tournament taking place on August 13, 2010, at the Hilton Waikoloa Village on the Big Island of Hawaii. For more information on the 2010 Pokémon VGC series, visit www.pokemonvgc.com.

About Pokémon

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world. For more information, visit www.pokemon.com.

About Nintendo

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii ^TM home console and Nintendo DS ^TM family of portable systems. Since 1983, when it launched the Nintendo Entertainment System ^TM , Nintendo has sold more than 3.3 billion video games and more than 558 million hardware units globally, including the current-generation Wii, Nintendo DS, Nintendo DSi ^TM and Nintendo DSi XL ^TM , as well as the Game Boy ^TM , Game Boy Advance, Super NES ^TM , Nintendo 64 ^TM and Nintendo GameCube ^TM systems. It has also created industry icons that have become well-known, household names such as Mario ^TM , Donkey Kong ^TM , Metroid ^TM , Zelda ^TM and Pokémon ^TM . A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, please visit the company's website at www.nintendo.com.

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Contact:

JP Shields

BENDER/HELPER IMPACT

212-689-6360

jp_shields@bhimpact.com

Brian Reinert

BENDER/HELPER IMPACT

212-689-6360

brian_reinert@bhimpact.com