Sony Network Entertainment is preparing to introduce an online TV service for its PlayStation consoles, the iPad and an unspecified range of Sony and non-Sony devices.
The pitch for PlayStation Vue, which launches commercially in Q1 2015, is based around user experience: the ability to find the right programming without effort through intuitive filters.
The service will be a mix of live, catch-up and on-demand content, with "around 75 channels" available in each market during the beta. PlayStation Vue will automatically save three days worth of broadcast programming, and users will be able to save and store any of that in the cloud for up to 28 days.
"PlayStation Vue brings the best of live TV and a robust catalogue of the latest content, always keeping you connected to what's popular, new and trending," said Andrew House, CEO of Sony Computer Entertainment, in a statement.
"Today's announcement builds on the historic success of PlayStation 4 and demonstrates what our company is capable of when we embrace disruption and stay true to gamers."
Sony has content deals with most major broadcast networks, including CBS, Discovery Communications, the Oprah Winfrey Network, Fox, NBC Universal, Viacom and Scripps Networks Interactive. Additional partners will be added in due course, and there are are some notable absences, specifically Disney and HBO.
Sony offered no hard information on pricing, but it did pledge to implement a model with no hidden charges, no contracts, and no equipment or installation costs. PlayStation Vue will launch in a closed beta for PlayStation 4 and PlayStation 3 this month, before a phased rollout in New York, Chicago, Philadelphia and Los Angeles, with the iPad and other devices to follow.