PlayStation 3 GBP 40 million ad campaign shelved
Sony has shelved its GBP 40 million advertising campaign for Europe in the wake of the PlayStation 3’s delay.
SCE UK has dismissed claims that it is shelving the GBP 40 million PS3 ad campaign in the wake of the console's delayed launch as "categorically not true".
The claims were made this morning in an article on the Media Guardian website, following the news that the PS3 will now be arriving in Europe in March of next year rather than November as previously announced.
Speaking to GamesIndustry.biz, a Sony spokesperson said: "We don't know where the Media Guardian got it from, but we are not shelving the PS3 marketing campaign."
The spokesperson confirmed that the new PS3 website, which launched yesterday, will remain live - and that the short films made to promote the console, otherwise known as 'PS3 stories', will continue to roll out.
"Now more than ever is it necessary to promote the key USPs of PlayStation 3, and we believe the 'Stories' campaign is an excellent way of doing this," the spokesperson concluded.