London, March 31, 2009 – Sony Computer Entertainment Europe (SCEE) today announced that PlayStation®2 will have a revised recommended retail price (RRP) from April 1 of €99.99 (Switzerland CH149.90), a significant saving from the current RRP of €129.99. Since launching in 2000, PlayStation 2 has sold more than 136 million sell-in units worldwide*, making it the most popular system in the gaming industry history. PlayStation 2’s vast library of games from all genres for all types of audiences will grow to nearly 1,900 titles this year. This breadth and depth of content along with the new RRP make the platform a stronger value than ever, particularly for families, casual gamers, and those seeking to maximise their entertainment budget.
“PlayStation 2 transformed the games and entertainment industry, by reaching a mass market audience through innovative games, including social games such as EyeToy®, SingStar® and Buzz!™ and by the integration of the DVD player, which helped establish DVD as the format of choice throughout the world,” said David Reeves, President and CEO, SCEE. “We are now into PlayStation 2’s tenth year and consumer demand remains strong throughout much of our region. This RRP revision will help to ensure that PlayStation 2 remains a key part of the entertainment market place for some time to come. We are very excited about the future of PlayStation 2 and will continue to grow the game library this year, meaning that new and existing owners have plenty to be excited about.”
SCEE will continue to support PlayStation 2 with new titles that appeal to families and casual gamers looking for social entertainment experiences. First-party games such as SingStar®, including SingStar® Queen, Buzz!™, including Buzz!™ Brain Of and MotorStorm®: Arctic Edge as well as major franchise titles from SCEE’s licensed publishers demonstrates the continued growth of the platform’s library of content. In addition, more than 250 best-selling PlayStation 2 titles have achieved “Platinum” status, providing consumers with plenty of games to choose from at a value price.
PlayStation 2’s impact on the industry is unmatched, as the platform played a key role in establishing the popularity of the most recognized and beloved franchises in history, including Guitar Hero® by Activision, FIFA by EA Sports, Metal Gear Solid® by Konami Digital Entertainment, FINAL FANTASY® by Square Enix, Grand Theft Auto™ by Rockstar as well as Gran Turismo™ by Polyphony Digital Inc. and Sony Computer Entertainment Worldwide Studio’s titles including God of War® and Ratchet & Clank®. In recent years, this stellar line-up has expanded to include an extensive list of social games and family-friendly titles such as EyeToy, Buzz! and SingStar, which have helped usher in new types of consumers into the world of gaming.
During its lifespan, PlayStation 2 has not only pushed video gaming to the forefront of entertainment, but it also introduced the concept of an entertainment system becoming a hub in the living room. PlayStation 2 was the first home computer entertainment system to integrate DVD technology, and the rapid growth of the installed base helped establish DVD as the standard optical disc media format worldwide. Featuring both DVD and CD playback capabilities, PlayStation 2 has served as the entertainment centrepiece in many living rooms.
PlayStation 2 remains the most played computer entertainment system on the market, according to a December 2008 report from The Nielsen Company. Last year, PlayStation 2 became the first system in history to reach the 50 million sell-in unit sales milestone throughout Europe and the PAL territories, making it one of the most successful technology products ever.
*Sell-in numbers as of the end of December 2008
Notes to Editors:
About Sony Computer Entertainment Europe Ltd
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2, PSP™ (PlayStation®Portable) and PlayStation®Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in November 2006, over 21.3 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 136.3 million systems worldwide. Since its launch at the end of 2004, over 50 million PSPs have been sold globally, highlighting the importance of the portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, over 20 million accounts have registered to PlayStation Network, the free-to-access interactive environment, and over 380 million items have been downloaded.
More information about PlayStation products can be found at http://www.playstation.com or visit the Virtual Press Office at http://www.scee.presscentre.com.
PlayStation, PLAYSTATION and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PS3 and PSP are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.
For more information contact:
SCEE Press Centre
Tel:+44 (0)20 7859 5000