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PlaySpan CEO to speak at Edinburgh Interactive Festival

Karl Mehta to discuss the impact of virtual world economies on real-world economies during the festival

PlaySpan, the publisher sponsored in-game commerce network, has announced that CEO Karl Mehta will address the participants of the Edinburgh Interactive Festival.

Mehta will discuss the many ways virtual world economies impact real-world economies through real money transactions during a speech on August 11 at the Edinburgh International Conference Centre, UK.

"Speaking at the Edinburgh Interactive Festival is a monumental privilege and a chance to educate a broad segment of gaming professionals on a new and important gaming sector," said Mehta.

"As the gaming industry's leading microtransaction solution, PlaySpan represents the cutting edge of virtual world monetization. We believe that this opportunity to convey our insight to the prestigious leaders at EIF represents a major step for the understanding of virtual world economies."

In its sixth year, the Edinburgh Interactive Festival will showcase the continued popularity, growth, and influence of videogames, drawing a wide array of press, public and professionals from the world-renown, three-week Edinburgh International Festival according to organisers.

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