PlayReplay inks W!Games deal
Digital marketing agency to handle promotion of Mistbound and Greed Corp
PlayReplay has announced that it has signed a deal with Dutch developer W!Games to work on its forthcoming titles Mistbound and Greed Corp.
The partnership will involve a "strategic and tactical collaboration" between both companies for the releases, which PlayReplay's Oliver Birch labeled "an impressive long term project".
"We have developed a full programme of media tours, PR activity, social media and platform marketing that will be difficult to miss," he added. "The output from this studio is second to none, and it is our job to let everyone know."
And W!Games MD, Guy Melis, commented: "Our relationship with PlayReplay started early in the development thought process, and their on-going support throughout our launch plans allows us to concentrate on our core business of creating engaging IP and making great games.
"PlayReplay has extensive experience promoting digitally distributed console and PC titles and as a studio with a lot of ambition, we wanted to mirror our aspirations by working with the kind of informed expertise that PlayReplay can provide, safe in the knowledge that our games will be in the minds of a worldwide gaming audience."