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PlayReplay: Big demand for digital marketing

Online specialist agency announces strong growth as more companies turn to download sector

PlayReplay, the digital marketing agency formed late last year to promote digitally distributed games has revealed that demand is high, with the company experiencing an "unexpected" level of growth.

Among the new clients signed in 2010 are Relentless Software, Beatnik Games, Strawdog Studios, Sabarasa and VEEMEE - a roster that "delights" the company's director, Oliver Birch.

"Increasingly, developers are willing to take market risk and all the associated issues that presents," he said. "The creative talent of this industry wants to connect with consumers in a way that has previously been impossible within the current retail publishing structure.

"Consumers are also increasingly interested in connecting with the people behind the games they consume. We’re in business to support the developer and we’re delighted that what we do seems to be so popular.

"Developers create games because they love games, not because they want to spend their time executing international marketing campaigns across multiple media platforms. They want to take control and in doing so, have to find a way to talk to their audience. PlayReplay is growing because we understand both sides of this problem."

More information on PlayReplay can be found in our 2009 interview with Birch, conducted when the company first launched.

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