New York — April 9, 2009 -- Playlogic Entertainment, Inc. (Nasdaq OTC: PLGC.OB), an independent worldwide publisher of entertainment software, today announced that it has retained Reverb Communications, Inc. as its marketing and public relations agency of record. The agency will provide strategic and tactical support for Playlogic’s powerful lineup of titles while also driving corporate branding and communications.
In addition to overseeing Playlogic’s corporate and product communication initiatives, Reverb will also be responsible for driving the company’s soon to be announced iPhone initiative on existing and new IP.
“We firmly believe that our partnership with Reverb Communications will help ensure the continued growth and success of our company,” stated Rogier W. Smit, Executive Vice President of Playlogic Entertainment. “The team’s mix of strategic thinking, industry insights and integrated services makes them the perfect match for us.”
Reverb Communications will be responsible for building and managing core product messaging as well as executing an aggressive marketing and media relations campaign surrounding corporate initiatives and product launches for Playlogic. Reverb is a full service agency that represents premier publishers and developers in the interactive entertainment industry, and is best known for work it has done on behalf of clients such as Harmonix, the developers of Guitar Hero®, Guitar Hero® II and the Rock Band® franchise, as well as MTV Games, Cryptic Studios, Pangea Software and many others.
“We’re proud to be selected as Playlogic’s communications partner as they expand their corporate expectations from both the publisher and developer side of gaming,” said Tracie Snitker, Vice President of Public Relations for Reverb Communications. “Our experience in corporate branding and our proven track record for successful product campaigns, combined with Playlogic’s solid lineup and projected growth, will further establish them as a premiere publisher and developer in the interactive entertainment space.”
This announcement follows several key hiring’s, including Paige Carlson as Vice President of Sales and Business Development North America, the hiring of Adam McGowan as Marketing Director Europe, and the partnership with U & I Entertainment, which will serve as Playlogic’s North American distribution partner.
For more information about Playlogic Entertainment, the games the company publishes and develops, artwork and news information, please visit www.playlogicgames.com.
For more information regarding Reverb Communications, please visit www.reverbinc.com.
Playlogic Entertainment, Inc. is an independent worldwide publisher of entertainment software for consoles, PCs, handhelds, mobile devices, and other digital media. Playlogic distributes its products through all available channels, online and offline. Playlogic, who currently has approximately 110 employees, is listed on Nasdaq OTC under the symbol "PLGC.OB" and is headquartered in New York, USA and Amsterdam, the Netherlands. Its in-house game development studio “Playlogic Game Factory” is based in Breda (the Netherlands).
Playlogic's portfolio includes games that are being developed by several teams at the Playlogic Game Factory, as well as games developed by a number of studios throughout the world with approximately 400 people of external development staff. The Playlogic Game Factory also develops first party titles for Sony Computer Entertainment Europe (SCEE).
Playlogic publishes quality games, working with leading technology to produce digital entertainment from concept to finished product. Playlogic plans to publish 12 titles, on several platforms, during 2009.
Forward Looking Statements:
This release contains statements about PLAYLOGIC's future expectations, performance, plans, and prospects, as well as assumptions about future events. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, business and economic conditions and trends; fluctuations in operating results; reduced customer demand relative to expectations; competitive factors; and other risk factors listed from time to time in the company's SEC reports. Actual results may differ materially from our expectations as the result of these and other important factors relating to PLAYLOGIC'S business and product development efforts, which are further described in filings with the Securities and Exchange Commission. These filings can be obtained from the SEC's website located at www.sec.gov. Any forward-looking statements are based on information available to PLAYLOGIC on the date of this release, and PLAYLOGIC assumes no obligation to update such statements.
About Reverb Communications:
Reverb Communications, Inc., specializes in launching videogame software and peripherals. The agency combines public relations, marketing and sales programs to develop customized communications campaigns that directly contribute to our client’s bottom line. For more information about Reverb Communications, please visit: www.reverbinc.com.
European Media Contact:
Rick van Beem
+31 20 676 03 04
US Media Contact:
Reverb Communications, Inc.