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Player X takes classic TV gameshow Blockbusters to mobile

Following the successful launch of The Price Is Right and Family Fortunes, mobile content publisher and distributor Player X has launched another mobile game on UK networks based on the popular FremantleMedia gameshow, Blockbusters.

Blockbusters has aired in 12 territories around the world and peaked with an audience of more than 10 million UK viewers in 1984. Players are presented with a game board of 20 hexagonal tiles and must build a line from one side to the other within a three-minute time limit.

The addictive mobile game, created by developer Qbranch Wireless, contains more than 500 general knowledge questions and three game modes. While the game has been designed especially for a mobile screen, it also replicates the format of the TV original by allowing contestants to play along to the original gameshow rules.

"Our partnership with Player X will help expand the Blockbusters brand presence to masses of fans familiar with the show as well as a much broader base of consumers who are simply looking for a fun and interactive game to play on their mobile phones," said Melissa Goodwin, Vice President Europe, Middle East and Africa, FremantleMedia Licensing Worldwide.

The news follows the recent multi-operator success of the mobile game based on FremantleMedia's classic gameshow Family Fortunes, which ranked among the Top 10 best-selling games on Vodafone, Orange, T-Mobile and O2. Under the terms of the agreement, Player X has also been granted rights to develop and create branded real tones, wallpapers and active screensavers.

"This is a great game and we expect it to do as well as Family Fortunes. We're increasingly finding that game show content is loved by mobile gamers and we predict similar success for upcoming titles Sale Of The Century and Strike It Lucky," said Tony Pearce, Player X CEO.

For more information, please contact paul.munford@playerx.com or +44 (0) 7970 673695

ABOUT PLAYER X

Player X publishes and distributes wireless entertainment content through global operators, retailers, internet portals and handset manufacturers.

Since its formation in 2004, Player X has already successfully published leading games, video and mobile entertainment content onto the largest mobile operators in the industry and rapidly achieved levels of distribution in the key territories around the world.

ABOUT FREMANTLEMEDIA

FremantleMedia Licensing Worldwide (FLW) is the licensing division of FremantleMedia, one of the largest international creators and producers of programme brands in the world, with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 territories.

FLW exploits FremantleMedia's many strong brands including the award winning international format, Idols and the cult children's classics, Rainbow and Danger Mouse, across multiple off-screen platforms including merchandising campaigns, interactive and wireless support, home entertainment and music publishing.

International drama programmes include Germany's top-rated serial drama, Gute Zeiten, Schlechte Zeiten (Good Times Bad Times), the UK's most successful police drama, The Bill, and Australia's top serial drama, Neighbours.

The company's entertainment and factual entertainment hits range from the award winning international format, Idols, broadcast as the prime time show, American Idol, on FOX in the US, to the grime-busting format, How Clean is Your House? and factual entertainment series starring celebrity chef, Jamie Oliver, Jamie's Kitchen, as well as long-running game shows such as The Price Is Right.

Fremantle International Distribution, the company's international distribution division, licenses over 19,000 hours of programming to 150 countries worldwide. Recent international successes include US ratings-toppers The Apprentice: Donald Trump and The Apprentice: Martha Stewart, hugely successful fashion reality series, Project Runway starring Heidi Klum, exquisite Brook Lapping production Catherine the Great and the music event special, Britney Spears: In the Zone.

FremantleMedia is the production business of the RTL Group, Europe's largest television and radio broadcast company.

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