Player One further strengthens IP portfolio by securing wireless rights to British & Irish Lions mobile game
- Secured the official IP license to publish British & Irish Lions rugby game for mobiles
- Fully endorsed by the British & Irish Lions
- Available globally across all networks on most java enabled handsets
(London, June 13th 2005) - Player One Limited, leading global publisher of games and content for mobile phones, is delighted to announce it has secured the exclusive wireless rights to publish the British & Irish Lions rugby game for mobile.
The license will see the Lions Rugby java game strategically released across all top tier mobile phone networks as The Lions embark upon their seven week tour of New Zealand culminating in a three test series against the All Blacks.
The addition of the British & Irish Lions to Player One's portfolio is just one of many recent acquisitions of high profile sports licenses, which include Jenson Button, Frankie Dettori and Freddie Flintoff content.
Pete Russell, Managing Director for Player One, commented, 'The acquisition of the British & Irish Lions license is yet further testament to Player One's relentless ambition to offer the best in sporting content for mobile. With our timely release strategy and the quality of the brand and content, we expect this to be a huge success.'
Dave Kavanagh, Commercial Manager for the British & Irish Lions, commented, 'The Player One official Lions Rugby mobile game will give Lions fans and rugby fans another point of interaction with the Lions. The game will deliver a taste of the excitement and flair of the Lions and of the intensive action of the tour in New Zealand'.
Existing successes in Player One's rapidly expanding library of high profile sports branded content include 'Michael Vaughan's International Cricket', 'Manchester United 6-a-side soccer' in addition to the recent launch of the fully endorsed 'Grand National' mobile phone game.
About Player One Limited.
Player One is a leading mobile content provider and games publisher, leveraging World renowned sports and entertainment IP. Formed in 1999, the company has grown its stable of properties across a range of applications and holds a rapidly expanding library of high quality sports branded content featuring some of the strongest brands in sport. Player One has developed key relationships with the top tier mobile phone network providers and operates over 20 different countries worldwide.
Recent successes include the critically acclaimed mobile phone games, "Steve Davis Snooker", "Pokermillion", "Michael Vaughan's International Cricket, 'The Grand National', 'Manchester United's 6-a-side Soccer' and the recently launched 'Frankie Dettori's Horse Racing'.
For more information please contact Clare Turner at Player One on 0207 5917747 or clare.turner@player-1.net