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Playdom raises investment of $43 million

Social gaming company pledges bullish entry into 2010

Social gaming company Playdom has raised investment of USD 43 million as part of a Series A funding round.

Among those investing in the Mobsters and Sorority Life developers were New Enterprise Associates, Playdom chairman Rick Thompson, Lightspeed Venture Partners and Norwest Partners.

The money, said Playdom, would be used to finance strategic acquisitions and expand the company's portfolio of titles.

"We are focused on growing Playdom into a world-class gaming company," said the company's CEO John Pleasants.

"A number of compelling games are in development for 2010, and we're bullish about our future and the potential to bring people together through social gaming.

"Social games appeal to everyone, everywhere. Our players range from ages 13 to 80, and come from more than 150 countries, so the opportunity for growth is tremendous."

In conjunction with its funding, New Enterprise Associates' general partner Scott Sandell has joined Playdom's board of directors.

Playdom currently has 13 games released on social network platforms and iPhone, boasts monthly active users of 28 million and employs over 190 staff in offices in Mountain View and San Francisco.

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Kath Brice