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Play Ten and CNEC to work together

Russian developer Play Ten Interactive has signed a deal with Chinese publisher CITVC Netempire Interactive (CNEC) to publish titles in the People's Republic of China.

Russian developer Play Ten Interactive has signed a deal with Chinese publisher CITVC Netempire Interactive (CNEC) to publish titles in the People's Republic of China.

The title in question, UberSoldier 2, is an enhanced edition of the 2006 title published globally by CDV, and will be fully localised for the Chinese market.

China historically has a major problem with piracy, although the country is one of the most significant territories in Asia, and the number of online gamers there is expected to surpass 59 million this year.

Dmitri Kruglov, Play Ten's CEO, commented: "The significance of the Asian markets for the game industry has grown immensely in the past few years. We are pleased to start working in this promising area together with such an established and famous company as CNEC."

And Gai Zhe, product director of CNEC, added: "Although there are many problems here, we still believe that China has the most potential of all Asian markets. There are millions of gamers, who have been playing MMO or pirated games for years, but have not touched some of the best games worldwide yet.

"We found the situation in China is similar to Russia, so we believe we can develop this market together with our Russian partners and share the profit with each other."

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