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Platinum Life: Web Edition

Sponsoring Sean "Diddy" Combs' 40th birthday event in New York.

Austin, Texas – November 19, 2009 – Heatwave Interactive, a game development studio and online publisher creating innovative cross-media properties, and Platinum Life: Web Edition will be walking the red carpet of Sean “Diddy” Combs’ star-studded 40th birthday gala in the Big Apple tonight! Platinum Life™: Web Edition, a new social hip hop lifestyle game arriving on Facebook in December 2009, is a marquee sponsor of the black tie event celebrating the Platinum Life of the one and only Diddy as he pops the cork on his 40th birthday!

Joining Ciroc Ultimate Premium Vodka and I Am King, Platinum Life: Web Editionand the Heatwave crew will join today’s hottest musicians and A-list celebrities for this once-in-a-lifetime event, happening tonight at the Plaza Hotel in New York.

“We couldn’t be happier to help Diddy celebrate his big 40th birthday,” said Anthony Castoro, CEO of Heatwave Interactive. “Diddy lives the epitome of the Platinum Life and we’re happy to celebrate in style at one of the biggest parties of the year.”

Platinum Life: Web Edition will launch on Facebook beginning in December. For more information about Platinum Life: Web Edition, please visit www.platinumlife.com. For more information about Heatwave Interactive, please visit www.heatwave.com.

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About Heatwave Interactive:

Founded in early 2007 by games industry veteran Anthony Castoro (EA, Sony Online Entertainment, Codemasters) and successful entrepreneur Donn Clendenon (MPG-Net, World Gaming Corporation, I-Sun Networks), Heatwave™ Interactive is an entertainment production company developing original and licensed games that crossover to film and television. Staffed by veterans from multiple media industries, Heatwave's team members are credited with over 50 commercial video games including Wing Commander (series), Battlefield 2 (series), Ultima Online (series), Star Wars (various), Lord of the Rings Online: Shadows of Angmar, and Richard Garriott's Tabula Rasa. Supporting the Central Studio is a Board of Advisors, including Jason Bell, CEO of Chrysalis Games, formerly of Turbine, Atari, EA, and Kesmai; Ann E. Kronen, formerly of Atari, Humongous Entertainment, Disney, Phillips, and Broderbund Software; and Charles J. Weber, CEO of Weber Communications, formerly of LucasFilm Ltd.

Media Contacts:

Casey Lynch

Reverb Communications

(209) 586-1495 ex. 102

casey@reverbinc.com

Tracie Snitker

Reverb Communications

(209) 586-1495 ex. 104

tracie@reverbinc.com

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