Pioneering new mobile service 'Daily Downtime' to offer customised daily mobile entertainment for free
London, England - 15th February 2008: Today marks the release of 'Daily Downtime' - the revolutionary new mobile application and ad-supported platform that offers fresh and personalised entertainment direct to your phone everyday for free.
Research has shown that as much as 2.09 hours* are lost during each working day whilst being idle from commuting to work or waiting to meet friends, 'Daily Downtime' aims to get millions in the UK using this valuable time to enhance their lives, flex their brains and sharpen up on trivia - on the go or when relaxing at home.
Daily Downtime changes the status quo of mobile entertainment by offering content truly 'snackable' original content in a highly accessible, engaging style which is also free for consumers. With user privacy and trust at the core of its design, Daily Downtime will never spam or send third party messages, setting the benchmark for a 'clean' user experience for mobiles.
Daily Downtime integrates another 'world first' by re-imagining the established television advertising model for the mobile platform, creating massively targetable branding opportunities for advertisers. Providing high visibility with low disruption, mobile users are shown an interstitial advert lasting two seconds for text items and five seconds for those enjoying long-form content.
Daily Downtime supports high and medium resolution Nokia, Sony Ericsson, Motorola & Samsung handsets with more models being added weekly.
Daily Downtime offers original, free daily content including:
Trivia, jokes, quotes and facts of the day
Sudoku and Puzzles
Nationwide rankings that show where you scored amongst DD fans
Nationwide interactive polls
Horoscopes
James Bagshawe, founder and director of Daily Downtime said: "I am delighted and excited to be launching the Daily Downtime application. We are giving the public great stuff, for free, every day. We think that's a winning combination. Whenever boredom or idleness strikes, Daily Downtime is the cure you always carry with you.
Throughout our beta test, we are going to add more stuff and continue to improve the service. We feel it's a win-win. Our users get great free content and brands get a targeted, visual, dynamic and non-intrusive platform."
Daily Downtime is now live and can be downloaded from www.dailydowntime.com
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*Salary.com
For Further Information and Press Enquiries contact
Jennie Kong
jennie.kong@dailydowntime.com
+44 (0)7976 738092