The Nintendo Wii may be the most sought after console of the moment, but according to GAME there's another system in demand - the pink version of the PlayStation 2.
The retailer said that one of every two consumers buying a PS2 during the launch week of the new model picked pink, leading to initial stock shortages.
"The popularity of the pink PlayStation 2 has been overwhelming," said marketing director Anna Macario.
"In the autumn, a range of pink consoles were released - however weâre seeing a real demand for the Pink PlayStation 2. Weâre now back in stock of the pink console in stores, so weâre hoping to fully satisfy the demand in time for Christmas."
GAME is currently offering a pink PS2 bundle with two matching controllers, a memory card, Singstar Popworld and microphones for GBP 129.99.