PHILIPS SIGNALS THE ARRIVAL OF amBX WITH KUJU

Redhill, United Kingdom - Steaming ahead with the signing of first class developers, Philips today doffed its driver's cap and announced the timely arrival of amBX with UK-based Kuju Entertainment, with RAIL SIMULATOR confirmed as the first Kuju game to be enabled with the revolutionary 'ambient experiences' technology.

Kuju joins a burgeoning list of game developers, publishers and peripherals manufacturers supporting amBX-enabled games, including THQ, Revolution, Sumo Digital, Philips Peripherals & Accessories and SpectraVideo, and Philips is currently in the closing stages of agreements with a number of other leading companies regarding amBX-enabling games and devices.

Due to be published by Electronic Arts in Europe in early 2007, RAIL SIMULATOR will allow both rail enthusiasts and casual users the opportunity to drive steam, diesel and electric trains on real routes throughout the UK and Germany. The simulator will also allow players to design their own personal journey route, through the use of a fully integrated World Editor.

By amBX-enabling the game, all the familiar sights, sounds and feelings of the railway experience will be recreated around the player, including wind, track rumble and lighting - both in and out of the tunnels. Signals, tracks, points, buffers and the experience of driving in the cab will come to life through the energy of amBX locomoting the world of the simulated railway out into the real world.

Created by Philips, amBX is a huge leap in the development of ambient intelligence and is set to revolutionise the gameplay experience by extending the gaming world out of the screen and into the real world. amBX will provide gamers with a full 'sensory surround experience' by kitting developers with a tool box to use light, colour, sound and even air flow.

Using a scripting language, software engine and architecture, the amBX platform has been designed to deliver all-new player experiences through enabled devices such as LED colour-controlled lights, rumble peripherals, heat and fans, all placed strategically around a player's room.

Jonathan Newth, Kuju MD, commented "We're delighted to be partnering with Philips amBX on Rail Simulator. For any simulation an immersive experience is key and the amBX features mean that gamers can greatly raise their level of immersion. Rail Simulator is going to set the new standard for graphics and fidelity and the amBX features compliment that perfectly."

"We're thrilled to have a developer of Kuju's calibre join our growing army of amBX-licensed developers and publishers," commented Jo Cooke, Chief Marketing Officer, Philips amBX. "Kuju's RAIL SIMULATOR is a great first title to undergo the amBX treatment and we're convinced that players will welcome the opportunity to feel the wind in their hair and the tracks rumble whilst driving the eight trains that will be available."

For more information:

www.ambx.com

Media contacts:

Mark Ward or Luke Geoghegan at Bastion Ltd.,

Tel: +44 (0) 20 490 1323 Fax: +44 (0) 20 7490 1350

email: mark@bastion.co.uk

Philips amBX

Hans Driessen

Tel.: +31 40 2746692

email: hans.driessen@philips.com

About Kuju Entertainment

Kuju Entertainment, one of Europe's leading independent game developers on console and PC platforms, operates five studios in the UK and has been creating top-rated games for over sixteen years. Kuju maintains specialist console/PC divisions in the action, strategy/tactical, lifestyle, simulation and flight action genres as well as a separate division for conversion projects.

Kuju Entertainment is a wholly owned subsidiary of Kuju plc. Kuju plc is listed on London's AIM market (LSE AIM: KUJ).

www.kuju.com

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 30.4 billion in 2005. With activities in the three interlocking domains of healthcare, lifestyle and technology and 158,000 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter.