Penny Arcade Expo 2008

For Immediate Release

SEATTLE - March 26, 2008 - The organizers of the fifth annual Penny Arcade Expo (PAX) today gave the final call for Early Bird pre-registration, scheduled to close on March 31, 2008. Early Bird pre-registrants will receive a three-day attendee badge for the price of $40 - a 20% discount on the day-of rate - and are eligible to compete in the annual Omegathon gaming competition to be held on site at the Washington State Convention and Trade Center Aug. 29 - 31, 2008. Interested parties may visit http://www.pennyarcadeexpo.com to ensure their eligibility for the competition by completing the registration form before Monday's deadline.

PAX attracted over 37,000 attendees last year, making it the largest gaming festival in North America and a desirable event for industry professionals to demonstrate upcoming releases, educate audiences and discuss trends in peer roundtables. As such, PAX organizers also reminded everyone that a call for speakers to submit their proposed sessions and panels is still available for this year's show.

The Call for Speakers is open to all game industry experts worldwide, with speakers selected based on their past experience, knowledge of the industry, and the topic proposed. Prospective speakers may submit a completed session proposal form at http://www.pennyarcadeexpo.com/panelsub.php.

Past PAX topics include:

• How to Break into the Game Industry

• Writing in Games

• How Marketing and PR in Games Really Works

• Blogopodlivecasting: The New Media Lifestyle

• Why Our Industry is Busted and How We're Going to Fix It

• Game Industry Nightmares

• The Politics of Gaming

If selected, prospective speakers will be contacted by June 1, 2008 and will receive a complimentary Speaker Pass for PAX 2008. For further information, contact pax_panels@penny-arcade.com.

About Penny Arcade Expo: Penny Arcade Expo (PAX) is a three-day celebration of games and gamer culture. The festival includes an exhibition floor filled with playable builds of upcoming tabletop, console, and computer games; a conference program of game industry speakers; music concerts; freeplay areas; industry parties; an independent games showcase; game tournaments and more. Since its inception in 2004 the show has doubled in size year-over-year, growing from 4,500 attendees to 37,000 in 2007, making it the largest gaming festival in North America. For more information visit www.pennyarcadeexpo.com.

About Penny Arcade: Equal parts online comic and commentary, Penny Arcade ( www.penny-arcade.com) keeps its finger on the pulse of the gaming industry, prompting conversation and controversy alike from community members and industry experts. What started as a hobby in 1998 for Jerry "Tycho" Holkins and Mike "Gabe" Krahulik has grown into an online phenomenon serving over 55 million page views a month to millions of readers worldwide. In addition to the comic strip and PAX gaming festival ( www.pennyarcadeexpo.com), Penny Arcade has expanded its reach to include a growing line of merchandise, a video game and management of Child's Play ( www.childsplaycharity.org), a gamer-driven charity for children that spans the globe.

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Contact: Carolyn Carnes

Flash Fire Communications

866-205-5670 x500

carolyn@flash-fire.com