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Partnertrans/Porting Lab deal

Localization agency hooks up with Mumbai-based porting and mobile testing outfit.

FOR IMMEDIATE RELEASE

SLOUGH, UK & METTMANN, GERMANY - June 25, 2009 – Partnertrans, one of the leading interactive entertainment localisation agencies today announced cooperation with The Porting Lab headquartered in Mumbai, India. Under this cooperative arrangement Partnertrans will now offer porting and mobile testing services to games publishers whilst in turn project managing 'The Porting Lab’s localisation needs.

"We already offer full localisation services to games developers and publishers for mobile phones including iPod, iPhone & N-Gage. Under this arrangement with The Porting Lab we can now extend our offering to include porting and port testing to an incredible 2,500 mobile devices across virtually any platform including J2ME, BREW, iPhone, Palm OS, Windows Mobile and Android." stated Iris Ludolf, International Operations Director at Partnertrans.

“We’re delighted to be cooperating with The Porting Lab team. They are highly skilled, very experienced and have a client roster that reads like a who’s who of the industry. Like us, they are committed to providing solution services that exceed any client’s requirements” Ludolf further added.

Vishal Lamba, CEO The Porting Lab commented “By aligning with Partnertrans, an industry leader in digital localisation services, we will now be able to offer seamless localised porting and testing needs to all our current and potential clients. We’re happy to have formed this alliance that will help increase our portfolio offerings and strengthen our position amongst the front runners in the mobile services industry.”

Founded in 1998, Partnertrans has evolved from a small company to one that now operates globally with clients across Europe, North America and Asia. Over the years Partnertrans’ range of services has steadily increased to meet demand and today covers all language related fields for interactive entertainment, including: translation, voice recordings, linguistic QA and language specific content creation.

Mastering the challenges of the vast number of new platforms, mobile gaming and MMOs, as well as meeting the requirement for new languages in new markets, Partnertrans continually develops strategies to consolidate on its success story.

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About Partnertrans

Partnertrans was formed in 1998, and is now one of the leading providers of localisation solutions to the interactive entertainment industry today. Partnertrans has contributed to thousands of projects to date, and is currently working for clients including: Ubisoft, SCEE, Ignition Entertainment, Deep Silver, Namco, Gameloft, Mr. Goodliving, Real Networks and many more.

The founders of Partnertrans represent a combined total of more than 30 years' experience in the area of localisation. Their range of services includes localisation project evaluation, localisation project management, translation from and to all of the world's major languages, voice production, localisation quality assurance, proof-reading/editing, localisation of graphic material, implementation of localised materials, layout of print materials, adaptation of marketing materials (including web sites) for target markets and DVD-related work, 1st party paperpart submissions and approvals, USK rating submission, porting and port testing.

3 times Develop Award Finalist Partnertrans is a member of G.A.M.E. and provides localisation services for all platforms, including mobiles and handhelds.

For more information please visit www.partnertrans.co.uk.

About The Porting Lab

Formed as a division of Chakra Interactive Pvt Ltd in 2003, The Porting Lab is a well established Mobile Porting Services provider for global publishers, developers and wireless carriers. Strategically located in India, with presence in overseas markets through global associates, including USA, Canada and Europe – The Porting Lab ports mobile content to a large Wireless Carrier base and to virtually any device on the planet.

Amongst other clients, The Porting Lab has successfully executed porting projects for games and applications for Publishers and Clients, such as Hands-on-Mobile, I-Play/Oberon Media, EA Mobile, Handmark, Sony Pictures, Disney, Warner Bros, Sega Mobile, GuppyGames, Hudson, Vodaphone and WellDoc Communications.

The Porting Lab supports more than 2500 devices globally of various platforms including J2ME, BREW, iPhone, Palm OS, Windows Mobile and Android. For more information please visit www.ThePortingLab.com.

Contacts:

Iris Ludolf

Partnertrans UK LTD

+44 (0)1753 247731

iris.ludolf@partnertrans.com

Vishal Lamba

Chakra Interactive Pvt Ltd || The Porting Lab Division

+91-(0) 22029732 / 36

vishal@theportinglab.com

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