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Oxygen/Brands2Life deal

Latter to handle PR campaign for MyGames range for girls.

NORTHAMPTONSHIRE, ENGLAND, October 8th, 2008 – Oxygen Games™ is pleased to announce their partnership with Brands2Life for the PR campaign for the launch of their My Games range this holiday season.

Brands2Life Director and Co-head of consumer, Alex Williams will head the account. She said: “We’re delighted to be working with Oxygen Games to launch the MyGames series. The games represent a revolution in gaming for a younger generation of girls – in addition to the hours of entertainment they provide, they allow girls to stretch their imagination and encourage creativity. Our campaign will bring all of these features to life in a fun and creative way.”

“Brands2life are a top flight consumer PR agency with proven experience in this sector with top brands such as Bratz and The Tweenies and we’re delighted to be partnered with them for our pillar MyGames launch”, said Jim Scott, CEO of Oxygen Games.

The MyGames marketing blitz also includes:

* Sustained and highly targeted, 300TVR advertising campaign on digital television channels. The 30” and 10” spots will run from October the 24th through to January 2nd 2009

* Saturation of pre-teen female websites with MPUs, banners and skyscrapers, in October and November

My Make-Up offers players their very own make-up box where they can makeover, pamper and facepaint themselves and their friends. My Dress-Up offers players dressing-up, fashion and design for themselves and their friends, with their very own dressing-up box. My Secret Diary provides a place to store their secrets, keep a journal and have fun with mini-games, or send secret messages and event invitations to keep in touch with their friends.

With the added benefit of all games working together with exclusive ‘MyGames Chat’ feature, My Make-Up, My Dress-Up and My Secret Diary are out in store on the 31st October 2008.

For more information please contact:

Alex Williams


T: 020 7592 1200

E: Alex.Williams@brands2life.com

Emma Jenkins

Oxygen Games

T: 01933 442660

DD: 01933 446432

E: Emma.jenkins@oxygengames.net

About My GamesTM

MyGames are a range of personal and sociable video game entertainment titles. Designed with young and teenage gamers in mind, MyGames are fun, rewarding and easy to pick up and put down games based on the audience’s important real-world interests. MyGames titles releasing in 2008 include My Make-Up, My Dress-Up and My Secret Diary, with additional games planned for 2009 and beyond.

About Oxygen GamesTM

Oxygen GamesTM boasts a broad range of fun & sociable titles to capture the imagination of the casual-console games audience. With the focus on all major console platforms, Oxygen’s games are based on mainstream lifestyles and interests, whilst delivering contemporary content featuring sports, music & well known personalities. For more information please visit www.oxygengames.net

About Brands2Life

Giles Fraser and Sarah Scales founded Brands2Life in April 2000. Brands2Life helps companies of all sizes to build and communicate their brands to sell more and gain leadership and profile with businesses and consumers alike. Clients include: 3i, Borland, Business Software Alliance, Cisco Europe, Clearswift, CNET, Cognizant, Corizon, Easynet Connect, Flight Centre, Google, iProfile, Kelkoo, Logitech, Micro Focus, NetSuite, NTT Europe Online, Rentokil Pest Control, Sharp, StepStone, SunGard Availability Services, Symbian, T-Mobile, WebEx and Unisys.

Brands2Life co-owns the Oriella PR Network with the Horn Group, an alliance of 15 communications agencies in 20 countries around the world.


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