If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Oscar Diele appointment

New chief marketing officer of online games outfit SPIL GAMES.

HILVERSUM, the Netherlands - April 14, 2009

SPIL GAMES, the world’s ultimate online game destination, announced today that Oscar Diele will join the company as its new Chief Marketing Officer on May 1, 2009. As CMO, Diele will drive SPIL GAMES marketing programs and lead the content, portal, and localization strategy building within the management team. Diele will be joining SPIL GAMES after a successful career at TomTom, where he served as the Vice President of eCommerce, responsible for all online marketing and sales activities of TomTom in over 25 countries. In this role, Diele developed and managed several platforms that drove the online sales of TomTom’s hardware, content and services for its 30 million customers worldwide.

Prior to his current role at TomTom, Diele was the Director of Marketing for eBay and Marktplaats in the Netherlands, running marketing programs for both businesses. When Marktplaats was acquired by eBay Inc. in 2004, Diele also lead the integration of Marktplaats into the eBay Inc company.

"SPIL GAMES’ dedication to developing segmented and localized casual game portals for its audiences around the globe has been a key driver in its growth and success," said Diele. "As SPIL GAMES' new CMO, I am committed to ensuring that this asset remains central in SPIL GAMES’ operation of its worldwide portals, continuing to create value for our audiences now and in the future."

"Based on Oscar's wealth of experience as a marketing professional and his leadership in the online space, he is the right person to drive SPIL GAMES' marketing and content initiatives moving forward," said Peter Driessen, CEO of SPIL GAMES. "Oscar will lead the company's efforts to build memorable consumer brands, clearly communicate our value proposition, and reach our core audiences with compelling interactive content.”


Based in The Netherlands, SPIL GAMES is the world’s ultimate online game destination, providing online games around the world through more than 50 localized game portals in 20 languages. Each SPIL GAMES portal is targeted to a specific segment, including Families, Tweens, and Girls. A deep understanding of the online casual game market enables SPIL GAMES to produce localized portals dedicated to free-to-play, casual games and launch sites such as gamesgames.com (Family), agame.com (Tweens), and girlsgogames.com (Girls). SPIL GAMES has over 4,000 games in its current portfolio, which have been developed through partnerships with top-notch game developers and studios.

Attracting 100 million unique visitors to its portals worldwide, SPIL GAMES has quickly established itself as a leader in the casual gaming market. For more information, please visit: www.spilgames.com.

Gina M. Dunn, Global Contact, Marketing & PR Manager, SPIL GAMES

+31 035-6466328


Eddiemae Jukes, North America, TriplePoint

+001 415 955 8500


Jim Kruijer, The Netherlands, SPIL GAMES

+31 035-6466375


GamesIndustry International avatar

GamesIndustry International


GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.