Omnicom's Mobile Agency ipsh! Selects Mobile Complete to Bring Testing to Branded Mobile Games and Video

FOR RELEASE WEDNESDAY MARCH 7th 2007

(San Francisco, CA) - ipsh!, the award-winning, full-service mobile marketing and advertising agency, has selected Mobile Complete, the leading provider of solutions and services aimed at improving the mobile experience to streamline their clients' mobile application delivery systems.

"When our clients have a new branded mobile game or video as part of an integrated advertising campaign, they can't afford to sit on it for a lengthy, drawn-out testing cycle," said Mike Jelley CTO and Co-Founder of ipsh!. "They expect a quick time to market and the ability to test their products on a large cross section of handsets on all of the major US carriers. Mobile Complete allows us to do that, easily and efficiently."

Mobile Complete was recently awarded Mobile Monday's Global Peer Award for "Community Favorite" at the 3GSM World Congress in Barcelona for their outstanding innovation in mobility from a crowded field of twenty-one finalists from around the world. DeviceAnywhere, Mobile Complete's flagship service, provides developers and commercial users real-time interaction with real devices connected to live networks worldwide.

"Testing a new application should never be the toughest part of mobile marketing campaign," said Mobile Complete CEO Faraz Syed. "We're proud to help ipsh! expand the reach of their clients' branded mobile content with our own creative mobile advertising services."

DeviceAnywhere allows users to create, run and monitor multiple scripts concurrently, on virtually every mobile handset available to the public - all from a single application. "Our users see their products performing exactly as the consumer will experience them and that's a huge advantage when dealing with content as intricate as mobile games and video," continued Syed, "problems can be easily and quickly fixed before they go into the public domain."

Jelley agrees. "Those are assets you absolutely have to get right the first time, on time. That's what makes this such an invaluable service to our clients."