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Nokia strikes deal for premium EA mobile content

Electronic Arts has confirmed support for the launch of Nokia’s next-gen mobile phone games platform, with a range of titles custom-designed for Nokia S60 devices

Electronic Arts has confirmed support for the launch of Nokia's next-gen mobile phone games platform, with a range of titles custom-designed for Nokia S60 devices.

Through Nokia's Content Discoverer, consumers are able to download EA games through virtual shopping malls directly to their mobile devices.

"Nokia shares our vision of making it easy for people around the world to find and play the best quality games on their mobile phones," said Mitch Lasky, senior VP of EA

"We are looking forward to working more closely with Nokia on promoting a delivery system that propels mobile gaming forward. This relationship will bring together EA's great brands and development studios with Nokia's innovative hardware and global consumer reach," he added.

Some of EA's biggest franchises initially available will include The Sims 2, FIFA 06, Tiger Woods PGA Tour 06, FIFA Street 2, Doom, Tetris and Tetris Mania.

Nokia's next-generation mobile phone gaming platform is due to launch in the first half of 2007, and continues the work already established by the company via its N-Gage gaming deck.

"The core of Nokia's games strategy is to make it easy for people to find, buy and play great quality mobile games and we're excited to expand our relationship with EA to help make that possible," said Jaakko Kaidesoja, director of games and multimedia at Nokia.

"Nokia and EA have a common vision regarding the opportunities in mobile games and how to turn them into a reality."

"When you combine Nokia's leadership in hardware, usability and software platforms with EA's brands and quality thresholds, the results will speak for themselves," he added.

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Matt Martin avatar
Matt Martin: Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.
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