No More Heroes 2: Desperate Struggle

28 May 2010: Fans of Japanese videogame designer Suda 51 can now visit No More Heroes 2's in-game clothing shop for real, as highly-respected Carnaby Street fashion label Chateau Roux has joined forces with videogames publisher Rising Star Games to create the first ever clothing store inspired by a videogame.

From today (May 28th) through until June 4th 2010, Chateau Roux's independent shop based in Carnaby Street has been taken over by No More Heroes 2: Desperate Struggle and rebranded 'Airport 51', the in-game clothing emporium. A life-size model of Travis Touchdown, the game's central character, will greet shoppers as they enter the store, which will see fashionistas mix with gamers, surrounded by items of clothing endorsed by Suda 51.

Chateau Roux is one of the country's leading independent fashion labels. Favoured by artists like The Killers, Example and Biffy Clyro, the firm has a reputation for pushing the boundaries of style - including the "Shotguns in Soho" range of clothes, each peppered by genuine shotgun pellets.

"It's very rare to see a game which is genuinely cool," says Martin Defries, managing director, Rising Star Games, "but No More Heroes 2 is as much a style icon as Carnaby Street. The only other Airport 51 is in Santa Destroy within the fictional No More Heroes universe. That one may be quite difficult to pick up a new t-shirt from, so we're hoping fans take a look at the store we've set up in London''.

"We're delighted to be working with Rising Star Games on this innovative retail experience,'' adds Greg White, creative director, Chateau Roux. "No More Heroes 2: Desperate Struggle has a sense of style that is unrivalled - who knows where this collaboration will take us?"

The re-created Airport 51 will be open for business from Friday 28th May - Friday 4th June and is located off Carnaby St at: Chateau Roux, 17 Newburgh St, London W1F 7RZ. Further information on Chateau Roux can be found at www.chateauroux.co.uk

No More Heroes 2: Desperate Struggle is released today throughout Europe, exclusively for the Nintendo Wii, by leading videogames publisher Rising Star Games www.risingstargames.com.

Screenshots and artwork can be downloaded directly here: [http://www.premierpr-games.co.uk/RisingStarGames/NMH2_assets_060410.zip]

Sign up to Rising Star Game's Media Bank here: www.risingstargamesmediabank.com

Reviews in the UK for No More Heroes 2: Desperate Struggle include:

• NGamer: "An insane joy" 90%

• Electronic Theatre: "An iconic gem in an otherwise increasingly bland Wii software catalogue" 90%

• WorthPlaying: "No More Heroes 2 is fun to play without any reservation" 9/10

For further information, screenshots and press samples (when available), please contact:

Ali Wood (Premier PR)

ali.wood@premierpr.com

Yen Hau (Rising Star Games)

yen.hau@risingstargames.com

France - Namco Bandai Partners

Emilie Berndt

eberndt@namcobandaipartners.com

Germany - Koch Media

Andrea Stepper

A.Stepper@kochmedia.com

Spain - Nintendo Iberica

Jose Arcas

jose.arcas@nintendo.es

Italy - Cidiverte

Giovanna Cosentino

gcosentino@cidiverte.it

Benelux - CLD Distribution

Philippe Coopmans

philippe@cld.be

Nordic - Bergsala

Johan Lenngerd

johan.lenngerd@bergsala.se

Australia - All Interactive Entertainment

Simon Stewart

simon.stewart@allinteractive.com.au

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About Rising Star Games

Rising Star Games Limited is a video games publisher for Microsoft Xbox 360, Nintendo DS™ and Wii™, Sony PS3 and PSP™ in the PAL territory. A joint venture between Japanese video game publisher and content developer Intergrow Inc and long standing Nintendo Nordic distributor Bergsala AB, Rising Star Games is now in its sixth year of trading and has published more than 50 titles including the worldwide hit series Harvest Moon alongside the renowned renegade Nintendo Wii title, No More Heroes. For more information please go to www.risingstargames.com.

Twitter: twitter.com/RisingStarGames

Facebook: facebook.com/RisingStarGames

YouTube: youtube.com/RisingStarGames

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