The CEO and CTO of Cambridge-based developers Nice Tech will be delivering a keynote speech at the TIGA 3rd Generation Strategy Conference, to be held in Leeds tomorrow afternoon.
The conference will focus on the transition to a next generation hardware cycle, discussing strategies and ideas to keep the UK development industry at the forefront of the emerging technology and its continually growing markets.
After the introduction from TIGA's CEO, Fred Hasson, attendees will hear the first keynote speech, delivered by Rod Cousens, CEO of Codemasters. Following a series of discussions and seminars covering all aspects of development and distribution for next generation platforms, the afternoon focus will switch to MMOG development, which is seen by many as an increasingly viable market, particularly with the new generation of hardware shipping with dedicated online functionality as standard.
Nice Tech's CEO Paul Baker and CTO Toby Simpson will deliver the second keynote, focusing on the reduction of development risk in creating Massively Multiplayer Online Games, and how technology can reduce not only development time, but also costs and ongoing maintenance.
The company has created a proprietary development technology platform, which it believes will substantially reduce development time, costs and risks for MMOG creation. The AliceServer AR technology has been highlighted as a significant growth opportunity for the company, prompting investment from Zyzygy Plc earlier this month.
TIGA's 3rd Generation Strategy Conference will be held tomorrow at the Royal Armouries International, Leeds, from 12.30pm.