NHL 2K11

New York, NY – August 23, 2010 – 2K Sports today announced that the critically acclaimed NHL ^® 2K series is going mobile with NHL 2K11 for iPhone ^® and iPod touch ^® ,the first licensed NHL video game for the popular devices. Available Tuesday, August 24th in the App Store, NHL 2K11 for iPhone and iPod touch features a new control system designed from the ground up; animations and graphics taken from the console version of the game; and fully realized season, shootout and free skate modes of play. To celebrate the launch of the title, 2K Sports is offering the game for the discounted price of $1.99 during its first week of availability.

“The quality of this game is outstanding and it’s just pure fun,” said Jason Argent, vice president of marketing for 2K Sports. “Featuring graphics, animation and intense hockey action found in the console game - this is a complete NHL gaming experience that fits in your pocket. Now diehard hockey fans have something to do while they wait for the 2010 NHL season to begin.”

NHL 2K11 for iPhone and iPod touch is the first officially licensed NHL and NHL PA game on any portable platform, and allows fans to make trades and sign free agents as they take their favorite teams and players all the way to the Stanley Cup in Season Mode. Gamers will also be able to jump into practice and quick game modes to polish their skills using the intuitive control scheme. On top of the deep set of features already present in the game, 2K Sports plans on providing regular updates throughout the season to ensure the gameplay experience stays fresh all year long.

NHL 2K11 for iPhone and iPod touch is currently available at the App Store at www.itunes.com/appstore/.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation ^® 3 and PlayStation ^® 2 computer entertainment systems, PSP ^® (PlayStation ^® Portable) system, Xbox 360 ^® video game and entertainment system from Microsoft, WiiTM, Nintendo DSTM, iPhone ^® , iPod touch ^® and iPadTM. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

About the NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other major professional sport. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, ESPN America, ASN and NHL Network ^TM ) and radio (NHL Radio ^TM , Sirius XM Satellite Radio and XM Canada). Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer ^TM and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to www.NHL.com.

NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. NHL 2K11is an Officially Licensed Product of the NHL.

About the NHLPA

The National Hockey League Players' Association (NHLPA), established in 1967, is a labour organization whose members are the players in the National Hockey League (NHL). The NHLPA works on behalf of the players in varied disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, the NHLPA launched the Goals & Dreams fund as a way for the players to give something back to the game they love. Over the past 10 years, more than 40,000 deserving children in 22 countries have benefited from the players' donations of hockey equipment. Goals & Dreams has donated more than $18-million to grassroots hockey programs, making it the largest program of its kind. For more information on the NHLPA, please visit www.nhlpa.com.

NHL 2K11is an Officially Licensed Product of the NHLPA. NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA. © NHLPA.

iPhone, iPod and iTunes are trademarks or registered trademarks of Apple Inc.

All trademarks and copyrights contained herein are the property of their respective holders.

CONTACT:

Chris Snyder

2K Sports

(415) 507-7637

chris.snyder@2ksports.com

Brian Roundy

Access Communications for 2K Sports

(917) 522-3540

broundy@accesspr.com

Meg Maise (Corporate Press/Investor Relations)

Take-Two Interactive Software, Inc.

(646) 536-2932

meg.maise@take2games.com