The Digital Marketing for Games course has been designed to be relevant to developers and publishers and will be run and fully accredited by the Chartered Institute of Marketing (CIM). Course content includes:

-How effective marketing can improve discoverability on digital marketplaces
-A look at the latest games industry case studies and examples of how other sectors successfully market themselves digitally
-How to understand your audience behavioural segmentation, using digital channels to understand consumers
-The role of mobile and how to use it to sell and promote games
-Selecting the right channels: how to reach new consumers through digital advertising, SEO and search ads and a look at the latest developments in social media marketing

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