This conference aims to address three key areas for media owners: 1) How to integrate games and define the proper role of games as part of a 360-degree transmedia strategy 2) Using games to enhance audience engagement and monetisation 3) The role of games in the development of social TV and connected TV

And, for the games industry: 1) How to enhance the value of their own IP by working with “traditional” media owners 2) How to drive player monetisation by integrating games content with “traditional” content

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