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The Southern United States' most-attended gaming event features an expo hall full of major AAA exhibitors, a number of prominent and up-and-coming independent creators, and vendors selling a variety of geek-themed merchandise. Panels with industry luminaries, live shows featuring popular personalities, concerts, and more provide entertainment all throughout the show. A variety of competitions including Stream Stars, featuring eight top YouTube and Twitch influencers facing off in a tournament, take place in the PAX Arena.

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