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Anti-predator/bully system from Leeds-based Crisp chosen by Six Degrees Games for Action AllStars.


MARINA DEL REY, Calif. – Dec. 21, 2009 - Six Degrees Games has chosen Crisp Thinking’s NetModerator to guard tween and teen sports destination Action AllStars against online threats. The product can identify and block predators, bullies and other threats in real time, making sure users can make friends and customize their avatars in a fun – and safe – environment.

“Predators and bullies are always an issue when dealing with games and virtual worlds targeted towards children,” Minard Hamilton, CEO, Six Degrees Games, said. “NetModerator is making sure our online community is a safe as well as fun environment and providing parents some well-deserved peace of mind as well.”

NetModerator’s sophisticated algorithms analyze dialogue between online parties. In addition to identifying threats like sexual predators and cyber bullying, NetModerator quickly locates potentially escalating situations like self-harm and flags the discussion for further analysis. In tests undertaken by Cambridge University in the UK in 2007, NetModerator proved 98.4 percent accurate.

With participation in virtual worlds becoming a fixture of the current tween and teen generation, Generation Y, NetModerator gives parents the assurance they need to allow kids to socialize and make friends online.

“NetModerator’s ability to quickly analyze context in real time is a crucial feature of the product,” says Adam Hildreth, Founder of Crisp. “The efficiency gains provided by the technology allow human operators to focus on high-level tasks while NetModerator handles the massive conversation data on its own. Community managers have always asked for a management and control system like this: NetModerator is our answer to them.”

Crisp's many clients include Cartoon Network/FusionFall, ZulaWorld, Sony Online Entertainment and SuperSecret. Full details of all Crisp Thinking solutions can be found at www.crispthinking.com.


For further information contact:

Derek Asato or Luis Levy

The Bohle Company

310 785 0515 Ext 201 / 204

derek@bohle.com / luis@bohle.com

About Crisp®:

Crisp® is the foremost expert on the dangers of online grooming and internet bullying within children’s online experiences covering social networks, instant messaging to online games. With offices in the UK and the Unites States, Crisp® has de¬veloped a comprehensive range of child protection solutions for home internet users, schools, charities, ISPs, MMO and social networking site developers and publishers.

Since 2005, its specialist technology has been identifying sexually inappropriate, threatening and abusive content and relationships across millions of online conversations, protecting thousands of children, every day.

Crisp® analyses massive amounts of message traffic daily and see the threats emerging before anyone else. Its analysis engines are constantly updated to detect these new behaviors, use of languages and slang, as well as new abuse tactics and provide its end users with the most up-to-date online child safety service available today.

About Six Degrees Games

Six Degrees Games, Inc. is a videogame and virtual world publisher founded in 2006 with headquarters in Marina del Rey, CA. More information on their latest project, Action AllStars™, a sports-themed virtual world designed for ages six to 14-years-old (but open to all ages), can be found at www.actionallstars.com.


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