Netflix CEO Reed Hastings has said that the company intends to offer its service across a majority of home entertainment, including Sony and Nintendo consoles.
The company currently has an exclusive deal with Microsoft for the service in the US, but there have long been rumours that the movie rental and streaming business will eventually appear on the PlayStation 3 and Wii.
"Eventually we want to be on all the game consoles, all the Blu-ray players, all the internet TVs," Hastings told Reuters.
"So we are working in parallel with all of those efforts. Currently our Xbox deal is exclusive and we haven’t characterised it more than that."
Hastings also said the firm has its sights set on the mobile market, but home consoles are currently a higher priority for the company.
"(With) movie watching, we are not focused on mobile yet, but (instead) on the TV, on Blu-ray and on the videogame consoles. We will get to mobile eventually, including the iPhone."
Earlier this year Netflix denied it was looking at bringing its service to other consoles after a job posting said the company was looking for a candidate with "years of experience both building and leading the development of games on the current generation gaming consoles."
Over one million Xbox 360 users downloaded and activated Netflix in the first three months over Xbox Live, racking up over 1.5 billion minutes of viewing, according to Microsoft.