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NeoGames/Betsson deal

Scratch card games portfolio signed by European online gaming operator.

2009, July 27th: Today, NeoGames, pioneers and world leaders of online scratch cards, announces its new licensing agreement with Betsson, one of the largest publicly traded online gaming operators in the European Market.

Under the terms of the license agreement, NeoGames will provide Betsson with its entertaining and successful flash based scratch card games portfolio. The customized solution will be tailored to meet the unique demands of Betsson and will cater for a unique offering in over 17 languages, for players based mainly across Europe.

“We are thrilled to have such an esteemed and successful operator like Betsson as a partner and look forward to a long and productive working relationship.” commented Michael Labrecque, CFO, today. “We are pleased to find in Betsson a partner that shares our view on scratch cards being a vital mass market product with a significant revenue potential”

Ebba Ljungerud, Product Manager of Betsson Malta Ltd, stated:

“Betsson has always been an innovator in adding new and exciting products to entertain our customers. We believe strongly in the market appeal and high revenue potential of scratch cards and partnering with NeoGames will ensure that we can continuously provide the highest caliber of scratch card gaming experience to our customers”

About NeoGames:

NeoGames is the global leader of the online scratch card market. Since its establishment in 2005, NeoGames has hosted the largest number of players worldwide with over 1 billion cards sold on Scratch2Cash.com and Hopa.com.

NeoGames offers flexible solutions ranging from fully managed operations for White Labels to customized integration of its scratch card offerings with large-scale gaming operators.

NeoGames generates new revenue stream by delivering the highest quality scratch card gaming experience to its partners.

Website: www.neogames.com

About Betsson:

Betsson Malta Ltd is one of the largest online gaming operators in Europe. Betsson offers a wide range of first-class online gambling products and games in a safe and user-friendly gaming environment mainly to the Scandanavia and European markets. Betsson’s product portfolio currently includes: Sportsbook, Betting Exchange, Casino, Poker, Games, Scratch Cards, Bingo and Trader. Betsson operates Betsson.com, CasinoEuro.com and Cherrycasino.com.

Betsson Malta Ltd is licensed in Malta.

Website: www.betsson.com

For further information, please contact:

Ebba Ljungerud, Betsson Malta Ltd at ebba.ljungerud@betsson.com or +356 9974 3018

Michael Labrecque, NeoGames International at michaell@neogames.com or +356 9928 5797

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