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NeoEdge merges with Offspring

Free-to-play casual games developer joins with ex-Pogo.com execs

NeoEdge Networks is to merge with Offspring as the two casual games developers seek to expand their products onto new platforms and create new digital intellectual properties.

Offspring was founded by former Pogo.com executives Lesley Mansford, Andrew Pedersen, Karen Schulman and Todd Heringer. All four left EA after helping to launch what is now one of the number one online casual games portals.

Mansford will now become the combined company's new CEO, with Pedersen, Schulman and Heringer all assuming senior vice president roles - along with NeoEdge's Dan Servos.

NeoEdge, which counts Atari founder Nolan Bushnell amongst its board of directors, has seen considerable success with its ad-supported, free-to-play business model.

"With its patent-pending technology suite and advertising services platform, NeoEdge is one of the leaders in the casual games advertising space and has a strong advantage over its competition," said Mansford.

"This professional pairing ratchets NeoEdge up to the next level by offering original high-quality content, expertise in building social features and unique advertising sponsorships, and new business models like virtual goods," she added.

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David Jenkins