Need for Speed: Shift

Guildford, UK. – March 23, 2009 – Electronic Arts Inc. (NASDAQ: ERTS) announced today that Need for Speed™ SHIFT, the all-new authentic racing game in the Need for Speed series, will hit stores in the UK on September 18, 2009. Need for Speed SHIFT brings a true driver’s experience to some of the world’s most iconic racing tracks, including the storied Brand’s Hatch in the UK. The game also features the largest roster of high-performance cars in Need for Speed history including race cars such as the Pagani Zonda, Porsche 911 GT2 and Lotus Elise.

“With Need for Speed SHIFT, we set out to create a racing game that pushes the genre and delivers something never before seen in a Need for Speed title,” said Patrick Soderlund, Senior Vice President at EA Games Europe. “By focusing on the driver’s experience through the first-person view, we are able to capture the high-speed intensity and gripping emotions of racing.”

Players are thrust into the loud, intense, and athletic experience of racing a car from the driver’s perspective through the combination of perception based G-forces, the hyper reality of the cockpit view, and the all-new brutally disorienting crash dynamic. Need for Speed SHIFT features an accurate, accessible physics-based driving model that allows you to feel every impact, every change of track surface and every last bit of grip as you push yourself to the edge.

Need for Speed SHIFT is being developed by Slightly Mad Studios in collaboration with Black Box and Patrick Soderlund. Slightly Mad Studios includes developers and designers that worked on the critically acclaimed games GT Legends and GTR 2. The PSP version is being developed by EA’s Bright Light studio.

Need for Speed SHIFT will be released on PLAYSTATION®3 computer entertainment system, Xbox 360® video game and entertainment system, PC and PSP® (PlayStation® Portable) in fall 2009. More information can be found at www.needforspeed.com. Press can download assets at http://info.ea.com

###

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS Freestyle, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All rights reserved. "PlayStation", “PLAYSTATION”, and "PSP" are registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox, Xbox 360, and the Xbox logos are trademarks of the Microsoft group of companies. Pagani, Zonda F and designs are trademarks and/or other intellectual property of Pagani Automobili and are used under license to Electronic Arts. Porsche, the Porsche crest, 911 and Carrera are registered trademarks of Dr. Ing. h.c. F. Porsche AG. Licensed under certain patents. Elise, Lotus and Lotus Round Device are registered trade marks of Group Lotus plc. All other trademarks are the property of their respective owners.