NBC snaps up Greystripe's mobile games
Catalog of downloadable titles to appear on Sci Fi, Bravo and NBC.com websites
NBC Universal has partnered with Greystripe, the mobile games distributor, to provide its entire catalogue of games through NBCU's mobile websites.
Greystripe's catalog of games will initially be distributed through Bravo, Sci Fi Channel and NBC.com webites. Greystripe currently offers over 900 ad-supported titles and reports over 90 million downloads of its games.
"NBCU has made a strategic commitment to offer the highest quality mobile content and cutting edge distribution models," said Salil Dalvi, senior vice president, Mobile Platform Development, NBC Universal Digital Distribution. "We are pleased to partner with Greystripe, as they allow NBCU to expand our gaming and ad sales efforts."
CEO of Greystripe, Michael Chang, added: "This partnership is a huge opportunity for us, as NBC Universal is an amazing, reputable brand... NBC understands mobile and sees the huge potential for the ad-supported model. We are thrilled to be working with them to provide incredible content to the end consumer."