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NBA 2K11

In the shops now, complete with playable Michael Jordan.

2K Sports announced today that NBA ® 2K11, the top-selling and top-rated NBA video game simulation franchise*, is available now on Xbox 360 ® video game and entertainment system from Microsoft, PlayStation ® 3 computer entertainment system, system, PlayStation ® 2 computer entertainment system, PSP ® (PlayStation ® Portable) system and Windows PC. The game will be available for the Wii TM system from Nintendo in mid-October. This season, play as Michael Jordan for the first time and relive his greatest moments with the Jordan Challenge in NBA 2K11. With realistic physics, lifelike player models, broadcast-quality presentations and feature-rich simulation, NBA 2K11 is the most dynamic and complete experience ever available in the NBA 2K franchise.

“Michael Jordan is much more than a cover athlete for NBA 2K11,” said Greg Thomas, president of product development for 2K Sports. “Building a game mode specifically for the greatest player of all time takes the NBA 2K series to the next level. This is something that has never been done in a video game and we’re happy to be the ones to bring this to the fans.”

In the Jordan Challenge, gamers can step onto the court in 10 legendary games from Michael Jordan’s career and replicate his amazing plays in NBA 2K11. Successfully complete the Jordan Challenge and unlock the MJ: Creating a Legend mode, which lets players take control of a rookie Michael Jordan and place him on any current NBA team to start his career. Additionally, while playing through NBA 2K11, players will be awarded special pairs of Air Jordan shoes for hitting game milestones and accomplish¬ments - with 40 total classic and new pairs.

“Seeing 2K Sports recreate some of the greatest moments from my career is incredible,” said Michael Jordan. “I’m really impressed with the authenticity of NBA 2K11 – everything from my facial expressions, my moves, my shoes, to my opponents and rivals on the court – and I think gamers will be, too.”

In addition to the Jordan Challenge and MJ: Creating a Legend mode, NBA 2K11 offers many improvements to favorite features of the series. Building upon one of the most innovative features in sports games, NBA Today 2.0 includes real-world matchups, news and stats and dynamic commentary, while also reporting on real NBA scores and player stats from around the league. An improved My Player mode allows players to start their career by going through the official NBA Draft Combine in order to get drafted into the league and begin a path to NBA stardom. Players will also get to experience the all-new IsoMotion TM dribbling controls that deliver the most realistic feeling and responsive dribbling system to date with seamless transitions between ankle-breaking moves. With the enhanced Shot Stick TM and dynamic shot control, NBA 2K11 will include dozens of new shot types under the user’s control with the flick of a stick. NBA 2K11 will support the PlayStation ® Move motion controller on the PlayStation 3 system.

NBA 2K11 is rated 3+ by PEGI and is available now on Xbox 360, PlayStation 3 and PlayStation 2 systems, PSP system and Windows PC. The game will be available in mid-October for Wii. For more information, please visit www.2ksports.com/nba2k11.

*According to 2008 - 2010 Gamerankings.com and The NPD Group estimates of U.S. retail video game sales through August 2010.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation ® 3 and PlayStation ® 2 computer entertainment systems, PSP ® (PlayStation ® Portable) system, Xbox 360 ® video game and entertainment system from Microsoft, WiiTM, Nintendo DSTM, iPhone ® , iPod ® touch and iPadTM. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

Wii is a trademark of Nintendo.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2009, in the section entitled "Risk Factors," as updated in the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2010, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.


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