NBA 2K11

Duck Down Music and 2K Sports have partnered to present an exciting contest for all aspiring producers and MCs to create unique and original music, along with the special opportunity to have their song included in the upcoming soundtrack for NBA 2K11, the next iteration of the hugely popular NBA 2K series.

Phase 1: NBA 2K11 Producer Contest

Starting on March 3rd, producers will have three weeks to create one sample-free instrumental. All submissions must be sent to nba2k11@duckdown.com by March 22nd. Producers are also encouraged to record video of their beat making process, which can be included with their final submission.

The top ten instrumentals will be selected by Duck Down Music A&R and representatives from 2K Sports. Each instrumental will also be streamed online via a link at www.XXLMag.com, as fans will have the chance to vote for their favorite track. The winner will be announced on April 5th.

Phase 2: NBA 2K11 MC Contest

Starting on April 6th, MC's will have four weeks to submit one clean track using the winning producer's instrumental, and all submissions must be sent to nba2k11@duckdown.com by May 4th. After the top ten songs are determined by Duck Down Music and 2K Sports, they will again be posted via a link on www.XXLMag.com for fans to hear the tracks. The winner will be announced on May 11th.

The grand prize winners of the contest, which will consist of one producer and one MC, will have their song placed in the music soundtrack for NBA 2K11. In addition, each winner will receive an all-expense paid trip to New York City, where they will have the special opportunity to perform the song live at Duck Down's CMJ Showcase in October 2010.

For full details on rules & regulations, please visit: WWW.DUCKDOWN.COM/NBA2K11

For Press Inquiries Contact:

Franz De Los Reyes

Duck Down Music Inc.

Franz@duckdown.com

Bryan Lam

2K Sports

bryan.lam@2ksports.com

Chase

Access Communications

chase@accesspr.com

NBA 2K11 ESRB RATING PENDING: Visit www.esrb.org for rating information