Naughty Bear

Playable bear with a vengence

News by GamesIndustry International Contributor

Published on Dec. 9, 2009

Milton Keynes, United Kingdom – Dec. 9, 2009 – 505 Games and developer Artificial Mind and Movement (A2M) today unveiled Naughty Bear , a cheeky action video game featuring a unique blend of comic mischief and astonishingly bad behaviour. Set to release in 2010 for the Xbox 360™ and PlayStation®3 platforms, players will take on the role of Naughty Bear, a bear driven to seek vengeance after the other bears don’t invite him to the big birthday party. Scorned for the last time, Naughty Bear becomes hell bent on manipulating and terrorizing the blissful bears inhabiting the Island of Perfection.

“Players tired of the same old shoot-‘em-up, recycled gameplay are going to get what’s coming to them in Naughty Bear,” said Adam Kline, president, 505 Games U.S. “The all-new scare-based points system introduces a whole new element of fun in Naughty Bear as players win the most rewards for being deviant and maniacal.”

As Naughty Bear, players will wreak havoc on every stuffing-filled foe that crosses their path. Featuring an array of weapons, objects and scare tactics, gamers strive to earn Naughty Points as they inflict physical and psychological harm on Naughty Bear’s enemies. This all-new scare-based points system means players will win the most rewards for being deviant and maniacal. The variety allows for a completely new experience every time players pick up a controller and the ill-fated bears become more difficult to harass and terrorize as the game progresses. Naughty Bear features more than 30 levels to unlock, with unique characteristics and weaponry encountered at every stage. Gamers can search the game world and collect all the hidden party items locked away by the other bears.

“ Naughty Bear is sure to become a favorite guilty indulgence as players take on the classic role of a wolf in sheep’s clothing,” said David Osborne, creative director at Artificial Mind and Movement.

Players will be able to cause chaos and calamity in Naughty Bear for Xbox 360 and PlayStation 3 platforms in 2010.

About 505 Games

505 Games, headquartered in Milton Keynes, is dedicated to the publishing and international distribution of full price, mid-range and budget computer and videogames in EMEA (Europe, Middle East and Africa) markets and Australia. The current portfolio includes the best selling games Cooking Mama, ArmA: Armed Assault, Bust-a-Move and Armored Core and covers all gaming platforms, including next generation consoles like Sony PlayStation® 3, Nintendo Wii™ and Microsoft Xbox 360™. For More information on 505 Games and its products please visit www.505games.co.uk

About Artificial Mind & Movement

Based in Montreal, Quebec, Artificial Mind & Movement (A2M) is Canada’s best independent game developer, employing 500 talented people in Montreal, Quebec and Santiago, Chile. Since 1992, the company has developed 120 titles across every game platform, including its highly-stylized third person shooter WET™. Our studios work with the industry’s top publishers and licensors, including Activision Blizzard, Bethesda, Disney, Electronic Arts, Fox, Konami, LucasArts, Viacom and Warner. Artificial Mind & Movement is committed to producing unparalleled game experiences with original or licensed Intellectual Properties. From 2006 to 2008, the company has ranked simultaneously amongst the Deloitte Technology Fast 50™ and also as Canada’s 50 Best Managed Companies™.

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PR Contacts:

Luke Geoghegan

Bastion PR

luke@bastion.co.uk

+44 (0)207 4217600

Candice Meisels

European Consumer Communications Manager

505 Game

cmeisels@505games.co.uk

+44 (0)1908 607772