24th August 2010
TRAX, the UK’s ultimate event for drivers and fans of performance cars, is to dominate Silverstone, the home of British motor-sport, on Sunday 5th September, featuring the all-new Live Action Arena sponsored by racing game nail’d.
New for 2010, the nail’d Live Action Arena will run throughout the day, bringing the game to life, with 12 of the UK’s leading QRA Quad racers demonstrating their unbelievable skills and stunts to the crowds. nail'd, world’s fastest off-road arcade racing game launches on 22nd October 2010, on the PlayStation ® 3 computer entertainment system, Xbox 360 ® , the video game and entertainment system from Microsoft ® , and PC, courtesy of publisher Deep Silver. TRAX visitors will be in for a treat though, as they will be able to play exclusive previews of the game before anyone else in the UK!
Gary Chantler, Marketing Executive at Deep Silver for nail’d, said: “It’s great to be working with Future Publishing on this exciting event. I’m thrilled to be showing nail’d in the UK for the first time at one of the biggest and most prestigious car shows in the UK.”
Crowds can also expect to be wowed by spectacular driving displays from Formula Drift Champion Chris Forsberg, who will perform his world famous ‘bottle trick’ amongst other drift demonstrations. Paul Swift, Top Gear wheelman and stunt driver, will also be demonstrating his high-speed precision skills.
Event-goers can expect plenty of other track action with the super-car sessions, where you’ll get to see Corvettes, Ferraris, Lamborghinis, Maseratis, and other rare metal in action on the track.
You can also take your own car out on the track, with all makes and models welcome; so whether it’s your first time on track or you're a track day veteran, you can put your car to test on the world-famous F1 Circuit.
There will also be special displays from the most impressive car clubs in the country, with over 4,500 cars on display, as well as the all-new super-car paddock and 2010 Power & Style Awards, which will recognise the best ‘Performance tuned’ and ‘Street style’ cars at the show.
And, as the last major show of the season, TRAX is a great place to grab a bargain, with a massive retail village packed with many of the leading brands in the tuning market offering significant discounts on the products and services. With over 10,000 sqm of tuning retail space; TRAX is the ultimate day out for any performance car enthusiast!
Tickets cost £17 in advance, or £20 on the gate. Track time costs £30, with passenger tickets at £10. Under 14's free with an accompanying paying adult.
For more information about TRAX, please visit www.traxshows.co.uk.
For more information about nail’d, please visit the official website: http://naild.deepsilver.com, Twitter: http://twitter.com/naildgame or Facebook: http://www.facebook.com/naildgame.
For more information please contact:
Chris is available for interview, please contact Jen Campbell on 01225 732269 or email@example.com for more information.
Marketing & ticket offers – Cheryl Sheppard on 01225 442244 x 2168
About the Adrian Flux Auto Events Series 2010:
Japfest – Europe’s biggest Japanese performance car show, Castle Combe, 15th May, www.japfest.co.uk
Classic Ford Show – The UK’s premier classic Ford event, Santa Pod, 6th June, www.classicfordshow.co.uk
The Performance Vauxhall Show – The no. 1 performance Vauxhall event, Santa Pod,
12th & 13th June, www.pvshow.co.uk
Total Vauxhall Live – The high-octane performance Vauxhall circuit event, 7th August, Castle Combe, www.totalvauxhall.co.uk/live
Ford Fair – Europe’s biggest Ford Festival, Silverstone, 8th August, www.fordfair.co.uk
Japfest 2: The Evolution – The world’s most extreme Japanese tuning show, 15th August, Rockingham Motor Speedway, www.japfest2.co.uk
TRAX – The ultimate performance car show, Silverstone, 5th September, www.traxshows.co.uk
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong multi-media market positions in games, technology, film, music, cycling, automotive and crafts. Our biggest-selling magazines include Total Film, T3, Classic Rock, Digital Camera, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, musicradar.com and photoradar.com. Future sells more than 3 million magazines each month; we attract more than 27 million unique visitors to our websites; and we host 27 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
About Deep Silver
Deep Silver develops and distributes interactive games for all platforms. The Deep Silver label means to captivate all gamers who have a passion for thrilling gameplay in exciting game worlds. Deep Silver works with its partners to achieve a maximum of success while maintaining the highest possible quality, always focusing on what the customer desires. Deep Silver products are designed to equally appeal to pros and beginners, children and adults.
Deep Silver has published more than 100 games since 2003, including S.T.A.L.K.E.R.: Clear Sky, the Chernobyl shooter, and the X series of space combat trading games. Plus own brands like the action role-playing game Sacred 2: Fallen Angel, the Horse Life series of horse simulations, the survival horror game Cursed Mountain and the role-playing game Risen. Furthermore, in March 2010 there followed the action adventure game adaptation of the popular TV series Prison Break on PS3, Xbox 360 and PC. For more information please visit www.deepsilver.com
Koch Media is a leading producer and distributor of digital entertainment products (software, games and films). The company's own publishing activities, marketing and distribution extend throughout Europe and the USA. It has also formed strategic alliances with numerous games and software publishers: Nintendo ® , Mindscape, Dark Energy, Asylum, bitComposer, Kaspersky Labs, Nero, Cyberlink, Cakewalk, Gotham New Media, Accountz, Tuneup Utilities, AVG Technologies, Mr Site, and many more. Headquartered in Planegg near Munich/Germany, Koch Media owns branches in United Kingdom, France, Germany, Austria, Switzerland, Italy, Spain, the Nordic regions, Benelux and the USA. www.kochmedia.com
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