MySpace's Mike Jones

No, it's actually much simpler than that. MySpace in general is pretty good at monetising social network behaviour - we have an incredible brand sales relationship, we work with all the major brands, and the fact is that we see this as a fantastic part of the MySpace experience, so I'm not worried about participating necessarily in revenue that's happening within the games.

In general we want game developers to go and flourish, and we also want them to be transparent with us, so there are things we can be doing. They need to tell us, and we're listening and changing things.

A lot of things you're hearing about today came out of a session we had a few months ago when we talked with a lot of the major game publishers, and some of the smaller ones, and asked them what they wanted MySpace to be giving them right now - and that's what they're going to get.

We've been working with them very closely to make sure we deliver what they need, and part of that is fewer restrictions on monetisation, certain other guiding principles they need - so we're very open to it.

I'm not worried today about making money from game development - what I'm worried about today is making sure that game developers have a great platform that spreads virally, that hits 50-60 per cent of our audience every single day.

Absolutely. And they meet new people through games, discover new music through games, they have better experiences through games - and that becomes a part of their identity on MySpace. In general it just rounds out the whole experience, so we see it as a very complementary relationship between developers and MySpace.

We have a very sophisticated engine that helps people discover music on MySpace - that same algorithmic approach is going to be used for games. We're investing heavily into a recommendation and DNA system that really allows us to show the right games to the right users, in the same way that we show the right music to the right users.