Mybrainplay.com announces value-priced games for Windows PCs

For immediate release

September 9, 2004

Mybrainplay.com is proud to announce the launch of their first round of quality, value-priced games for Windows PCs, available immediately from their website, www.mybrainplay.com.

Have you ever wondered why on-line games cost almost the same as retail games? If there are no duplication, packaging or shipping costs then why are publishers still charging nearly $20 dollars per game? Why are none of these savings being passed on to the consumer?

"The truth is that on-line customers routinely pay a huge markup on the games they buy," says Kyle Nau, founder of Mybrainplay.com. "Publishers jack their price up so high for one reason only, because they can! That's the big secret no one wants the customer to know, that the actual cost to list a game on-line is about $3 dollars per sale."

So that little puzzle game you paid $19.95 for? According to Mr. Nau, "That publisher walked away with about $16 in profit! Does that sound like a fair deal to you?"

The Mybrainplay.com website launched on September 3, 2004 and finally gamers have a real choice when it comes to how much they pay for entertainment. Starting with 3 exclusive titles - "The Mighty Muddles", "Ghost Manor" and "Marine Meanies" (coming Sept. 13) all games will be available for only $4.95 each! That's less than 1/3 the price of most competitors' products!

More information and free trial versions of all our games are available at www.mybrainplay.com.

About Brainplay Entertainment

Mybrainplay.com was launched by Kyle Nau, a former artist for Rockstar Games who became fed up with the state of the mainstream video game industry. He explains, "I was surrounded by brilliant people being forced to make the same games over and over, based solely on whatever was popular the previous year."

As it ended up, the on-line games environment wasn't much better.

"Where the mainstream video game industry is stuck in a creative rut, the on-line industry is stuck in an intellectual one. The gospel of 'price bloating' (that consumers prefer to pay more rather than less for games) is a perfect example of that."

Mybrainplay.com was born with the mission to develop and publish a wide variety of games and offer them at a value price that anyone can afford.

"The decision to go with a flat-rate $4.95 price on all games and accept Paypal payments was an easy one. There are a lot of people out there who don't have credit cards but want to buy games on-line, in those cases price and convenience are the only barriers to getting the sale. It also helped that I knew a lot of E-Bay junkies who always had a few extra dollars floating in their Paypal accounts and nothing to spend it on. Now they can come here."

For more information about Mybrainplay.com and our games contact us at:

E-mail: press@mybrainplay.com

Company Site: www.mybrainplay.com

Company Logo: www.mybrainplay.com/const/brain_sm.jpg

Press Center: www.mybrainplay.com/press.htm

Game Screenshots:

The Mighty Muddles - www.mybrainplay.com/muddles/lg_scrn1.jpg

Ghost Manor - www.mybrainplay.com/ghost/lg_scrn3.jpg

Contact: Kyle Nau

Company: Mybrainplay.com

E-mail: press@mybrainplay.com