~ Unique and engaging content influenced by Moshi’s 35 million-strong fan base ~
LONDON – February 17 2011 – Leading social online games developer Mind Candy, publisher of global kids’ phenomenon moshimonsters.com, today announced the launch of the much-anticipated Moshi Monsters Magazine, which will be launched in association with SkyJack Publishing and will hit UK retailers from February 17th, followed closely by a global launch across key territories in Q1 2011.
Based on the world’s fastest-growing online game for children with over 35 million users worldwide, this brand-new monthly magazine (RRP £2.99), is packed with 52 pages of fantastic Moshi Monsters content, including comic strips, competitions, free gifts, puzzles, top secret Moshi hints and tips, character fact files and a huge amount of User Generated Content. The content has been influenced by the game’s mass player base, who were consulted throughout the development process via the site’s online community. Each issue will also include exclusive giveaways and unique codes that unlock new content within the online universe.
“It's an unusual step launching a print based magazine to support an established online community, but we think our online audience is going to love it." said Michael Acton Smith, CEO of Mind Candy. “Much of the content and ideas for the magazine was generated by our players so it should feel very different to other kids magazines. Print definitely isn't dead."
“We’re extremely excited to be partnering with Mind Candy on this huge magazine launch,” said Matt Yeo, Managing Director of SkyJack Publishing. “The sheer amount of content in each issue of the offical Moshi Monsters Magazine is staggering, and guaranteed to keep Moshi fans entertained for weeks.”
The magazine launch will be backed by one of the largest consumer marketing campaigns to support any recent children’s magazine launch and will include global TV advertising, print, online, email marketing, outdoor, sampling and PR – all intended to create one of the biggest and most successful kids’ magazines worldwide.
A subscription site will be launched to coincide with the magazine hitting shelves, which can be found at: www.moshimag.com
www.moshimonsters.com is a free-to-play, fun-filled world of adoptable pet monsters, combining adorable virtual pets with social online gameplay and engaging educational puzzles for children aged 6-12. Half of all UK children aged 6-12 have a Moshi Monster – and one new player joins every second!
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Notes to editors:
ABOUT MIND CANDY?
Mind Candy is one of the world’s fastest growing social online gaming companies and the global developer, operator and publisher of Moshi Monsters. The company was founded in 2004 by Michael Acton Smith, a UK-based entrepreneur who previously founded Firebox.com. For further information visit www.mindcandy.com
ABOUT MOSHI MONSTERS™
Moshi Monsters is a free-to-play, fun-filled world of adoptable pet monsters, combining adorable virtual pets with social online gameplay and engaging educational puzzles for children aged 6-12. Over 35 million monsters have been created to date and over two million new players are joining each month making Moshi Monsters one of the world’s fastest growing children’s sites in the world! To date, more than 120 million educational puzzles have been played and over one million virtual items are sold each day! For more information on Moshi Monsters visit www.moshimonsters.com
ABOUT SKYJACK PUBLISHING
Formed in 2009, SkyJack Publishing provides print-based contract publishing services for the entertainment media industry. Clients have included Mind Candy Ltd, Cartoon Network, Topps, Egmont Magazines, 20th Century Fox, Activision, The Mirror Group, Tesco, Morrisons, and more. SkyJack also publishes Megaton, the UK’s only video game magazine for 8-12 year-old children.
For further SkyJack Publishing information contact:
T: 44 (0) 7801 256327
For further Mind Candy information:
Head of PR
Mind Candy ?
T: 44 (0) 207 501 1926
M: 44 (0) 7810 354 103