More Tiger Woods games on the way as EA extends PGA dealMore Tiger Woods games on the way as EA extends PGA deal
More than 15 years after Electronic Arts first entered into a licensing deal with the Professional Golf Association, the two companies have agreed extended the agreement for a further six years.
More than 15 years after Electronic Arts first entered into a licensing deal with the Professional Golf Association, the two companies have agreed extended the agreement for a further six years.
Which means EA will continue to exclusively develop PGA-branded golf games until 2012 - and, providing the eponymous sports star is in agreement, more instalments in the Tiger Woods PGA Tour series are on the way. Tiger Woods '07 is due out this autumn, and EA said it is planning a major global marketing push with particular focus on Asia.
"The PGA Tour is excited to continue our relationship with EA. Our video game provides a great entry into golf for kids and allows our brand to reach multiple generations throughout the world," said PGA Tour exec Ed Moorhouse.
EA's Frank Gibeau added: "The PGA Tour has been a great partner and we look forward to creating new and innovative products with them that continue to raise the standards for the sports video game genre."