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Mobile Media Company Acquires Overloaded From Endemol

Deal set to grow international mobile gaming communities

Oslo, Norway - January 9, 2006 - The Mobile Media Company, the world's leading Personal Broadcaster (www.mobilemedia.com) that provides unrivalled one-to-one personal entertainment to mobile communities, today announced the acquisition of Overloaded (www.overloaded.com), a leading developer and publisher of video games for mobile phones and a subsidiary of Endemol (www.endemol.com)

The move further strengthens Mobile Media's presence in the mobile gaming arena and will present mobile operators and online gaming portals, with access to a rich stream of compelling, high-selling mobile games titles.

As a Mobile Media Company, Overloaded will be a key driver of the company's global growth strategy developing and producing cutting-edge, made for mobile, interactive games and next generation content.

The Overloaded gaming platform is, worldwide, one of the most advanced and superior gaming platforms and will enable Mobile Media to provide mobile gamers with an exceptional mobile gaming experience.

The acquisition of Overloaded by Mobile Media does not spell the end of a winning partnership between Overloaded and Endemol.

"Mobile Media is committed to the future of mobile being the 4th screen for information and entertainment," commented Karsten Hauge, CEO of the Mobile Media Company AS. "We're already starting to see the growth of new, interactive, mobile-based gaming communities through the launch of next generation networks such as 3G. Mobile is critical for the future of gaming, and mobile gaming is crucial in the promotion of new revenue streams. It is also an excellent stepping stone for Mobile Media to offer other advanced mobile content and services to customers."

Overloaded develops mobile video games in JAVA, Symbian, BREW and i-mode technologies, with a strong focus on branded game development such as FunkyCops. The company, which markets to both b2b and b2c communities, latterly through its own online games portal www.overloaded.com, currently has agreements to distribute its games in 23 countries through 42 network operators, whose networks serve over 290 million subscribers. Operator customers include Vodafone, T-Mobile, Orange, and 3.

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About Mobile Media

The Mobile Media Company is the leading producer and global distributor of branded, made-for-mobile entertainment, interactive TV formats and mobile marketing concepts. The Company currently engages with an audience of over 500 million mobile users throughout Europe, North America, South America and Asia Pacific, working in partnership with mobile network and portal operations, media companies, brand managers and agencies. Mobile Media is headquartered in Oslo, Norway, with offices and technology development centers in UK, Romania, Hong Kong, China and the US. For more information, please visit: www.MobileMedia.com or send an e-mail to Info@MobileMedia.com.

About Overloaded

Overloaded is a leading developer and publisher of video games for mobile phones. Overloaded develops video games for mobile JAVA, Symbian, BREW and I-mode platforms and devices.

Popular mobile games developed and distributed by Overloaded are, among others, Xyanide (console), Steel Dragon (console), Largo Winch (comic book), Pitstop (console) and Funky Cops (cartoon).

Overloaded has more than 40 direct strategic wireless partners, including T-Mobile, Vodafone, Orange and Hutchison 3G. Overloaded is headquartered in Amsterdam, The Netherlands. For more information, please visit: www.overloaded.com (corporate website) or www.mobilegamestop10.com (consumer portal)


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