London - 19th February , 2008 - Midway Games Ltd., a subsidiary of Midway Games Inc. (NYSE: MWY), today announced the European ship date of Epic's highly acclaimed, Unreal Tournament® 3 on Sony's PlayStation®3.
The game, which hits shelves on 22nd February, 2008 in Europe, follows on from a phenomenally successful worldwide release of the PC version at the end of last year. Factoring in the launch of the PS3 version in North America on the 11th December, Midway has already shipped over 1.2million units of this fantastic FPS.
Backed by a comprehensive multi-million Euro marketing campaign, UT3 has had an enormous TV presence, as well as generating over 1billion page impressions on its online activity. The strategic trade activities, such as hardware bundles and localized in-store activity have been bolstered significantly through partnering with SCEE, who will also be jointly promoting UT3 on PS3 and God of War on PSP® at a combined launch event in Paris.
Martin Spiess, European Managing Director of Midway Games Ltd., said, "The separated format releases have worked well, effectively giving each sku its own space. Epic has delivered a game of impeccable quality and superb playability, and sales figures clearly show the timing was also spot on." He added, "It's impossible to overstate the strategic value we place on the Unreal franchise, which is why we're investing considerably in bespoke launches for each of the games' formats."
About Unreal Tournament 3
Unreal Tournament 3 marks the return of the world's premiere first-person shooter to the PC, and its debut on PLAYSTATION 3 system. Unreal Tournament 3 unleashes the full power of Unreal Engine 3, taking graphics, gameplay, and challenge to a whole new level. Players engage in intense battles with other human players online, or against Unreal artificial intelligence that sets the industry standard. With the most powerful futuristic weapons and vehicles available, this is FPS action at its best!
About Epic Games
Epic Games, Inc., based in Cary, NC, and established in 1991, develops cutting-edge games and game engine technology for PC and console. The company has created multiple million-selling, award-winning titles in their Unreal series and their latest game, Gears of War, broke sales records on Xbox 360 selling more than 3 million copies worldwide in the first ten weeks and awarded overall Game of the Year for 2006 by the Academy of Interactive Arts & Sciences, Game Developers Choice Awards, GameSpot, GamePro and many others. Epic is also responsible for the Unreal Engine, which is the underlying technology for a wide range of games including Console Game of the Year winner "Tom Clancy's Splinter Cell" by Ubisoft; PC Gamer's Game of the Year "Deus Ex" from Ion Storm/Eidos; "America's Army: Special Forces" by the United States Army; and "Harry Potter and the Sorcerer's Stone" (PC) by Electronic Arts. Epic's Unreal Engine 3 is the current holder, and three-time consecutive winner, of Game Developer magazine's Front Line award for Best Game Engine. Epic Games was also awarded Studio of the Year at the 2006 Spike TV Video Game Awards and Developer of the Year by Official Xbox Magazine. Additional information about Epic can be obtained through Epic's Web site at www.epicgames.com.
Midway Games Inc. (NYSE:MWY), headquartered in Chicago, Illinois, with offices throughout the world, is a leading developer and publisher of interactive entertainment software for major videogame systems and personal computers. More information about Midway and its products can be found at www.midway.com.
About Sony Computer Entertainment Europe Ltd.
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2 and PSP?(PlayStation®Portable) software and hardware in 102 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in November 2006 and the end of January 2008, over 10 million units have been sold globally and continue to be sold at a record level. Between the beginning of April 2006 and the end of January 2008, over 26 million PlayStation 2 consoles have been sold worldwide, continuing its position as one of the most successful consumer electronic products in history. Between the beginning of April 2006 and the end of January 2008, over 20 million PSP systems have been sold worldwide.
For More Information Contact:
SR, PR Manager (UK)
Midway Games Ltd
+44 (0)207 382 7720
PR Manager (Germany)
Midway Games GmbH
+49 (0) 89 41 18 91 44
PR Manager (France)
+33 1 44 50 55 09