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Microsoft hires new Euro retail sales boss

Former Motorola, Nintendo exec Jeremy Dale to lead EMEA expansion

Microsoft has appointed Jeremy Dale as the new EMEA regional vice president of retail sales and marketing in the entertainment and devices division.

Dale will oversee sales and marketing of Xbox 360, Windows, Office and PC hardware in the region, and will report to Mitch Koch, corporate VP in Redmond.

"As I spent time with the team at Microsoft it became very clear to me that this company is on a path to bridge the three screens that consumers use everyday – PC, mobile phone and TV - and I can’t think of any company in the world who is better positioned to deliver that full integrated experience to consumers than Microsoft," offered Dale.

"I’m joining a very strong and growing organisation with a great deal of upward momentum, and I’m looking forward to being part of that team."

Most recently CMO for Motorola, he signed David Beckham as product ambassador and drove the Razr brand forward. He has also held sales and marketing positions at Nintendo UK, Orange and ITV Digital.

"We are thrilled to have Jeremy join our team and look forward to having his expertise expand the reach of Microsoft products and strengthen the Microsoft brand throughout EMEA," said Koch.

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Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.