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Microsoft cuts Xbox 360 price in Europe

Premium now GBP 249 / EUR 349, Core to sell at GBP 179 / EUR 279

Microsoft has dropped the price of the Xbox 360 in Europe, with the Premium console now retailing for GBP 249.99 / EUR 349 and the Core unit for GBP 179.99 / EUR 279.

The price cut comes into effect this Friday, along with the launch of the Xbox 360 Elite, which will retail for GBP 299.99 / EUR 449.99.

"We're pleased to be able to offer Xbox 360 at a new, lower estimated retail price," said Stephen McGill, head of gaming & entertainment for Xbox UK.

"We pioneered the successful concept of multiple products for multiple categories of consumer. The Xbox 360 opens up whole new avenues of entertainment for those who seek the ultimate gaming and entertainment experience."

Earlier this month Microsoft cut the price of the Xbox 360 consoles in North America and Canada.

"Whether it's our lead in console sales, record-setting games and accessory attach rates or our leading online service, evidence is everywhere that Xbox is thriving," added McGill.

"When you combine that momentum with these great-value offerings with our unbeatable Christmas game line-up, itâs clear that Xbox 360 is uniquely placed to take the UK by storm this Christmas."

Microsoft has also priced a number of first-party peripherals for the Xbox 360. The 120GB hard-drive that comes with the Xbox 360 Elite will retail separately for GBP 129.99 / EUR 179.99, while the Black Wireless Controller is priced GBP 32.99 / EUR 44.99.

The Black Play & Charge Kit will sell for GBP 14.99 / EUR 19.99 and the Black Rechargeable Battery Pack for GBP 9.99 / EUR 14.99.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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