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MCV Industry Excellence Awards 2007: Finalists Announced

Shortlist for the games industry's most celebrated awards event is revealed

Friday 2nd March/... MCV, the leading print and online games trade publication, has today unveiled the shortlist for its prestigious Industry Excellence Awards.

The fifth MCV Industry Excellence Awards will be held on April 19th 2007, at The Brewery, London. Over 600 top industry executives will attend the celebrated event from all sectors of the games entertainment industry.

Event partners include Microsoft Xbox360, Nintendo, NVidia, IGA, System 3, Sennheiser, Gem and Kiss FM.

The awards honour excellence across 15 categories, covering all areas of the business. This year's shortlist confirms the strength and depth of talent within the games industry - as well as throwing up some interesting old rivalries.

The "New Games Brand" category pits brain versus brawn as Nintendo's Brain Training goes head-to-head against Microsoft's Gears of War (Just Cause, Guitar Hero and Dead Rising are also finalists), whilst perennial opponents FIFA and Pro Evolution Soccer will duke it out alongside Gears of War, Wii Sports and Brain Training for the "Game Campaign" award.

But it's not just the games themselves vying for recognition. Shopto.net receives its first ever MCV Industry Excellence Awards nomination in the "Online Retailer" category, whilst individual stores are now able to pick up their own award in the "Star Store" category.

The winners of the MCV Industry Excellence Awards are decided by a panel of over 60 industry experts. However, the evening will conclude with highly prized "Grand Prix" Award, awarded by the magazine team itself.

Over 40 different companies have been named as finalists. Nintendo leads the way with eight nominations in total, capping an amazing year for the company. Microsoft pick up five nominations as do Ubisoft and Electronic Arts.

"The last 12 months have seen the industry's major players raise their respective games, so to be nominated for the 2007 MCV Industry Excellence Awards is a real honour," says Stuart Dinsey, managing director of Intent Media, publisher of MCV. "As the only awards event to recognise both products and individuals, these are the most sought-after trophies in the games industry. Everyone nominated this year should feel especially proud, and we can't wait to unveil the winners next month."

The fate of the finalists will be revealed at the MCV Industry Excellence Awards at the Brewery, Chiswell Street, London EC1 with the event kicking off at 6pm on Thursday April 19th 2007.

Additionally, the event will also host a pre-event party at 5pm in association with Sennheiser and Gem Distribution.

The event is sponsored by Microsoft Xbox360, Nintendo, NVidia, IGA, System 3, Sennheiser, Gem and Kiss FM.

RETAIL

Independent Retailer

e-Play

Chips

Grainger Games

Playtime Multimedia

Ninja Games

Specialist Games Retailer

Chips

Gamestation

GAME

Gamestop

CEX

Entertainment Retailer

Woolworths

Virgin

HMV

Asda

Tesco

Online Retailer

Play

Amazon

GAME

Gameseek

Shopto.com

Star Store

Playtime Multimedia (Doncaster)

Gamestation (Birmingham New Street)

Chips (Orpington)

GAME (Braehead, Glasgow)

HMV (Oxford Street, London)

PEOPLE & INDUSTRY

Sales Team

Nintendo/Koch

THQ

Ubisoft

Electronic Arts

Microsoft/Gem

UK Development Team

Travellers Tales

Real Time Studios

Evolution

Rare

Rockstar Leeds

Distribution Team

Gem

Centresoft

Koch

Just

EUK

Unsung Hero

Capcom

Square

Mastertronic/Blast

Koch/Nindie.com

Blizzard

Games Publisher

Electronic Arts

Ubisoft

Sega

THQ

Nintendo

PR & MARKETING

New Games Brand

Brain Training (Nintendo)

Gears of War (Microsoft)

Just Cause (Eidos)

Guitar Hero (Activision)

Dead Rising (Capcom)

PR Team

Nintendo/Cake

Microsoft/Red/Edelman

Ubisoft

Electronic Arts/Shine Communications

Sega/Kazoo

Game Campaign

Gears of War (Microsoft)

Wii Sports (Nintendo)

Brain Training (Nintendo)

FIFA 07 (Electronic Arts)

Pro Evo 6 (Konami)

Trade Marketing Team

Ubisoft

Sony Computer Entertainment

Vivendi Universal Games

Nintendo

Sega

Marketing Team

Microsoft

Nintendo

Ubisoft

Electronic Arts

THQ

MCV: The Market for Home Computing & Video Games is the weekly trade publication for all sectors of the interactive entertainment market. It is a member of the ABC (Audit Bureau of Circulations) and PPA (Periodical Publishers Association).

For further information, please contact:

KATHRYN HUMPHREY

BARRINGTON HARVEY

Tel: 01462 456780

Fax: 01462 456781

Email: kathryn@bhpr.co.uk

STUART DINSEY

INTENT MEDIA

Tel: 01992 535646

Fax: 01992 535648

Email: Stuart.Dinsey@intentmedia.co.uk

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