The London MCM Expo and the Eurogamer Network have announced a media partnership which will see the two companies working together on the events in May and October this year.
Eurogamer will host the event's Games Village, which will help increase attendance to over 30,000 per event by the end of the year, it is hoped.
"We are delighted to be working with Eurogamer and feel that the combination of MCM Expo's young entertainment based audience fits perfectly with both companies target audience, this partnership will help MCM Expo continue to grow in 2008," said a spokesperson for the event.
And Eurogamer's editorial director, Kristan Reed, added: "I'm very pleased that we're partnering with such a key entertainment event here in the UK, and it's great that the Eurogamer brand is going to be associated with the Expo's videogames presence this year."
The two shows will take place on May 24-25 and October 25-26 at ExCel London, and more information can be found on the official web site.